natural body spray
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.25avg listing price — sweet spot $15–$100
Price range
Great$10.82–$67.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$273K$273K/yr · 121K searches
Review moat
Okay2,127.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, natural body spray is a $273K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
natural body spray market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $221K–$266K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 4.5%
- Avg brand age
- 61 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- PHLUR92%
- Vera Wang8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.1×
Top natural body spray search terms
- phlur beach skin37K/yr
- beach skin phlur16K/yr
- non toxic body spray12K/yr
- natural body spray12K/yr
- vera wang embrace6K/yr
- vera wang body spray6K/yr
- vera wang embrace perfume7K/yr
- natural body spray for women6K/yr
- phlur beach skin body mist6K/yr
- method hair and body mist6K/yr
Top natural body spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$38.354.1★192 rev
PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
PHLUR$44.124.4★832 rev
Vera Wang Embrace Green Tea and Pear Blossom Body Mist 8 fl oz (Pack of 1) Notes of Earthiness Peony and Sandalwood Womens Fragrance Long Lasting Everyday Fragrance
Vera Wang$10.824.1★11,642 rev
Vera Wang Embrace Eau de Toilette Spray for Women Green Tea & Pear Blossom 1 Fl Oz
Vera Wang$17.544.4★1,843 rev
PHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each
PHLUR$65.884.4★260 rev
Newest
by launch datePHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
PHLUR$44.12832 rev
PHLUR Island Escape Body Mist Set 3oz Each - Hair and Body Perfume
PHLUR$67.5348 rev
PHLUR Paradise Skin Hair and Body Mist Set ($78 Value)
PHLUR$65.4873 rev
PHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each
PHLUR$65.88260 rev
PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$38.35192 rev
Trending
90-day click momentumPHLUR Island Escape Body Mist Set 3oz Each - Hair and Body Perfume
PHLUR$67.534.4★
PHLUR Beach Skin Shimmering Body Oil 4 Oz Coconut Vanilla & Sandalwood
PHLUR$44.124.4★
PHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each
PHLUR$65.884.4★
PHLUR Beach Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$38.354.1★
Vera Wang Embrace Eau de Toilette Spray for Women Green Tea & Pear Blossom 1 Fl Oz
Vera Wang$17.544.4★
What buyers say about natural body spray
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“worth the price”
“carefree days of summer”
“Great price for quality”
“durable plastic that is well made”
“Perfect size”
“Gives a really pretty glow”
“Looked and felt beautiful on skin”
“making it perfect for gifting”
“They stay soft”
What buyers complain about
“Not a pleasant smell”
“Waste of money”
“Not long lasting”
“Smelled like rubbing alcohol”
“The bottle sizes were bigger than I expected”
“It is way too strong”
“Not the best/not the worst”
“The bottle leaked the first time I used it”
“scam listing”
“it was heavier than what I like”
Top return reasons
Common questions
- Is natural body spray profitable to sell on Amazon United States?
- The niche generates $273K/yr across 7 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the natural body spray niche?
- 2 brands and 29 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in natural body spray?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
- When does demand for natural body spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.1× the quietest.
- What does it cost to enter the natural body spray niche?
- Listings span $10.82–$67.53; the average listing price is $44.25 (sweet spot $15–$100). The average incumbent carries 2,127 reviews — the moat a new listing must climb.