Natural

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

9.4%

Market size, estimated

$52Ka year

Peak month

December9.6× the quietest month

Top search term

cliganic lip balm27K searches a year

Listings sell for $9.40 on average, from $4.85 to $16.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.40 that is $2K to $5K a year per listing.

Average price

$9.40under the $15 to $100 sweet spot

Price range

$4.85–$16.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #396 within Lip Care. It carries 6,837 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#396in Lip Care

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,837per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months