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Native Sunscreen

Maybe

Search demand grew +133.7% this quarter. But the top 5 brands take 100% of clicks, so Native Sunscreen is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$815K/yr435K searches / yr
90-day growth
+133.7%search demand this quarter
Competition
61%top-5 click share · 4 brands · 602 sellers

Flapen Score

Native Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Native Sunscreen is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Native Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Native Sunscreen 435K times last year and spent an estimated $815K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +133.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
+133.7%
Conversion, latest week
11.8%
Market size, estimated
$815Ka year
Peak month
June20.3× the quietest month
Top search term
native sunscreen150K searches a year

02 · Price

A sale here is worth $15.82.

Listings sell for $15.82 on average, from $8.51 to $19.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $15.82 that is $32K to $40K a year per listing.

Average price
$15.82inside the $15 to $100 sweet spot
Price range
$8.51–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$40K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #236 within Sunscreens & Tanning Products. It carries 2,837 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#236in Sunscreens & Tanning Products
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,837per listing
Listings tracked
18

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
54 months

Products

Top Native Sunscreen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$81K$163K$244K$326K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

602

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Native62%
  • Sun Bum35%
  • 365 by Whole Foods Market2%
  • BLUE LIZARD2%

Demand

Native Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.3×

Search terms

Top Native Sunscreen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • native sunscreen150K/yr
  • sun bum mineral sunscreen88K/yr
  • native mineral sunscreen28K/yr
  • sunbum mineral sunscreen30K/yr
  • sun bum mineral19K/yr
  • mineral sunscreen spf 3013K/yr
  • native sunscreen spf 5014K/yr
  • 365 sunscreen10K/yr
  • native face sunscreen13K/yr
  • native sunscreen spf 3015K/yr

Reviews and returns

What reviews say buyers love and hate about Native Sunscreen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
10%of negative reviews mention “Color”
0.8%of orders come back
“pale so just keep rubbing it in”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Native Sunscreen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data