Native Sunscreen
MaybeSearch demand grew +133.7% this quarter. But the top 5 brands take 100% of clicks, so Native Sunscreen is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $815K/yr435K searches / yr
- 90-day growth
- +133.7%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 602 sellers
Flapen Score
Native Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Native Sunscreen is stronger. Inside it, weaker.
Market
The Native Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Native Sunscreen 435K times last year and spent an estimated $815K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +133.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.
- Searches, last 12 months
- 435K
- Growth, 90 days vs prior 90
- +133.7%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $815Ka year
- Peak month
- June20.3× the quietest month
- Top search term
- native sunscreen150K searches a year
02 · Price
A sale here is worth $15.82.
Listings sell for $15.82 on average, from $8.51 to $19.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $15.82 that is $32K to $40K a year per listing.
- Average price
- $15.82inside the $15 to $100 sweet spot
- Price range
- $8.51–$19.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $32K–$40K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #236 within Sunscreens & Tanning Products. It carries 2,837 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #236in Sunscreens & Tanning Products
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,837per listing
- Listings tracked
- 18
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Native Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.98
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $17.89
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Sun Bum Mineral SPF 50 Sunscreen Body Lotion - Broad Spectrum Moisturizing Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 3 oz
- Price
- $14.38
- Rating
- 4.5/5
- Reviews
- 6,949
- Age
- 9y ago

Native Mineral Sunscreen Spray SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.75
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 5mo ago

Sun Bum Mineral SPF 30 Sunscreen Body Spray - NEW FORMULA 2026 Water-Resistant Broad Spectrum Moisturizing Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz
- Price
- $13.78
- Rating
- 4.2/5
- Reviews
- 3,796
- Age
- 9y ago
Trending
estimated 90-day click momentum
Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.98
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Native Mineral Sunscreen Lotion SPF 30 Tropical Breeze Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $17.39
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Native Mineral Sunscreen Spray SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.75
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 5mo ago

Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $17.89
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Native Mineral Sunscreen Spray SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.79
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 5mo ago
Newest
by launch date
Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $17.89
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Native Mineral Sunscreen Spray SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.75
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 5mo ago

Native Mineral Sunscreen Lotion SPF 30 Tropical Breeze Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $17.39
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago

Native Mineral Sunscreen Spray SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.79
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 5mo ago

Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz
- Price
- $19.98
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
602
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Native62%
- Sun Bum35%
- 365 by Whole Foods Market2%
- BLUE LIZARD2%
Demand
Native Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.3×
Search terms
Top Native Sunscreen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- native sunscreen150K/yr
- sun bum mineral sunscreen88K/yr
- native mineral sunscreen28K/yr
- sunbum mineral sunscreen30K/yr
- sun bum mineral19K/yr
- mineral sunscreen spf 3013K/yr
- native sunscreen spf 5014K/yr
- 365 sunscreen10K/yr
- native face sunscreen13K/yr
- native sunscreen spf 3015K/yr
Reviews and returns
What reviews say buyers love and hate about Native Sunscreen
We read the reviews and the return reasons for every product selling here.
“pale so just keep rubbing it in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Native Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









