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Native Sugar Cookie Body Wash

Fail

The top 5 brands take 98% of clicks, so Native Sugar Cookie Body Wash is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$156K/yr151K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
61%top-5 click share · 7 brands · 443 sellers

Flapen Score

Native Sugar Cookie Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Native Sugar Cookie Body Wash is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Native Sugar Cookie Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Native Sugar Cookie Body Wash 151K times last year and spent an estimated $156K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
6.6%
Market size, estimated
$156Ka year
Peak month
November8.1× the quietest month
Top search term
native sugar cookie body wash20K searches a year

02 · Price

A sale here is worth $15.63.

Listings sell for $15.63 on average, from $6.06 to $39.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $15.63 that is $8K to $12K a year per listing.

Average price
$15.63inside the $15 to $100 sweet spot
Price range
$6.06–$39.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #667 within Cleansers. It carries 2,030 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
91%
Out of stock, average day
2.7%
Average rank
#667in Cleansers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,030per listing
Listings tracked
23

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
46 months

Products

Top Native Sugar Cookie Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

443

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

1%

  • Brand 171%
  • Brand 225%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Native Sugar Cookie Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Native Sugar Cookie Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • native sugar cookie body wash20K/yr
  • native sugar cookie33K/yr
  • sugar cookie body wash26K/yr
  • native body wash sugar cookie8K/yr
  • cookie body wash8K/yr
  • dove sugar cookie24K/yr
  • dove sugar cookie sprinkle9K/yr
  • sugar cookie native body wash3K/yr
  • sugar cookie native5K/yr
  • native sugar cookie shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Native Sugar Cookie Body Wash

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
45%of negative reviews mention “Smell”
0.4%of orders come back
“Artificial smell”
A buyer, on “Smell”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Native Sugar Cookie Body Wash questions

Answered from the same tracked data.