Native Shampoo Only
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Native Shampoo Only is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $717K/yr376K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 49%top-5 click share · 2 brands · 114 sellers
Flapen Score
Native Shampoo Only against its category
The dotted line is the Beauty & Personal Care average. Past it, Native Shampoo Only is stronger. Inside it, weaker.
Market
The Native Shampoo Only market on Amazon at a glance
Shoppers on Amazon United States searched for Native Shampoo Only 376K times last year and spent an estimated $717K. All 2 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $717K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $717Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- method shampoo159K searches a year
02 · Price
A sale here is worth $14.13.
Listings sell for $14.13 on average, from $8.67 to $35.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $14.13 that is $28K to $35K a year per listing.
- Average price
- $14.13under the $15 to $100 sweet spot
- Price range
- $8.67–$35.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $28K–$35K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Shampoo & Conditioner Sets. It carries 3,459 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #297in Shampoo & Conditioner Sets
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,459per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Native Shampoo Only products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Method Moisturizing Shampoo Simply Nourish - Hydrates and Revives Dry Hair Safe for Color-Treated Hair Sulfate Free and Cruelty Free - 14 oz
- Price
- $9.32
- Rating
- 4.4/5
- Reviews
- 4,396
- Age
- 2y ago
Method Men 2-in-1 Shampoo and Conditioner Sea + Surf - Cleans and Conditions with Argan and Jojoba Oil - Made without Parabens - 14 oz
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 1,189
- Age
- 5y ago
Method Pure Peace Volumizing Shampoo - For Thicker Fuller and Visibly Hydrated Hair - Sulfate Free and Safe for Color-Treated Hair - 14 oz
- Price
- $9.24
- Rating
- 4.4/5
- Reviews
- 4,396
- Age
- 2y ago
Method Daily Zen Shampoo and Conditioner Gentle Daily Hair Care for Balance and Serenity 1 CT.
- Price
- $18.26
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 2y ago
Method Moisturizing Conditioner Simply Nourish - Revitalizes Dry Hair Safe for Color-Treated Hair - Sulfate Free and Cruelty Free - 13.5 oz
- Price
- $9.57
- Rating
- 4.4/5
- Reviews
- 4,396
- Age
- 2y ago
Trending
90-day click momentum
Native Full & Thick 2-in-1 Shampoo & Conditioner Sea Salt & Cedar 36 fl Oz.
- Price
- $19.48
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 4mo ago
Native Moisturizing Shampoo Sweet Peach & Nectar 16.5 fl Oz.
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 4mo ago
Native Stengthening 2-in-1 Shampoo & Conditioner Cashmere & Rain 16.5 fl Oz.
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 4mo ago
Native Strengthening Shampoo Cashmere & Rain 16.5 fl Oz.
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 4mo ago
Method Daily Zen Shampoo and Conditioner Gentle Daily Hair Care for Balance and Serenity 1 CT.
- Price
- $18.26
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 2y ago
Newest
by launch dateNative Strengthening Shampoo Cashmere & Rain 16.5 fl Oz.
- Price
- $11.15
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 4mo ago
Native Moisturizing Shampoo Sweet Peach & Nectar 16.5 fl Oz.
- Price
- $9.70
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 4mo ago
Native Stengthening 2-in-1 Shampoo & Conditioner Cashmere & Rain 16.5 fl Oz.
- Price
- $9.22
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 4mo ago
Native Volumizing Shampoo Berries & Vanilla Cream 16.5 fl Oz.
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 4mo ago
Native Strengthening Shampoo Blackberry & Green Tea 16.5 fl Oz.
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 677
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Method76%
- Native24%
Demand
Native Shampoo Only search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Native Shampoo Only search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- method shampoo159K/yr
- method shampoo and conditioner72K/yr
- native shampoo only45K/yr
- native shampoo men24K/yr
- native mens shampoo14K/yr
- shampoo method11K/yr
- native cucumber mint shampoo8K/yr
- native shampoo cucumber and mint8K/yr
- nature shampoo8K/yr
- mens shampoo native5K/yr
Reviews and returns
What reviews say buyers love and hate about Native Shampoo Only
We read the reviews and the return reasons for every product selling here.
“Defective Pump”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Native Shampoo Only questions
Answered from the same tracked data.