Native Shampoo Only

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $717K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

13.5%

Market size, estimated

$717Ka year

Peak month

March1.3× the quietest month

Top search term

method shampoo159K searches a year

Listings sell for $14.13 on average, from $8.67 to $35.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $14.13 that is $28K to $35K a year per listing.

Average price

$14.13under the $15 to $100 sweet spot

Price range

$8.67–$35.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$28K–$35K

Returns

0.4%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #297 within Shampoo & Conditioner Sets. It carries 3,459 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#297in Shampoo & Conditioner Sets

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,459per listing

Listings tracked

26

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

79 months