Native Hair Mask

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

9.0%

Market size, estimated

$97Ka year

Top search term

mielle hair mask27K searches a year

Listings sell for $11.21 on average, from $8.89 to $12.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $11.21 that is $11K to $14K a year per listing.

Average price

$11.21under the $15 to $100 sweet spot

Price range

$8.89–$12.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Hair Masks. It carries 11,926 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Hair Masks

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

11,926per listing

Listings tracked

4

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months