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Native Gummy Bear Deodorant

Fail

The top 5 brands take 98% of clicks, so Native Gummy Bear Deodorant is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$114K/yr77K searches / yr
90-day growth
+28.4%search demand this quarter
Competition
74%top-5 click share · 6 brands · 21 sellers

Flapen Score

Native Gummy Bear Deodorant against its category

The dotted line is the Beauty & Personal Care average. Past it, Native Gummy Bear Deodorant is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Native Gummy Bear Deodorant market on Amazon at a glance

Shoppers on Amazon United States searched for Native Gummy Bear Deodorant 77K times last year and spent an estimated $114K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+28.4%
Conversion, latest week
7.0%
Market size, estimated
$114Ka year
Peak month
July2.3× the quietest month
Top search term
play pits deodorant for kids30K searches a year

02 · Price

A sale here is worth $21.15.

Listings sell for $21.15 on average, from $12.55 to $36.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.15 that is $5K to $11K a year per listing.

Average price
$21.15inside the $15 to $100 sweet spot
Price range
$12.55–$36.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #159 within Deodorants & Antiperspirants. It carries 4,059 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#159in Deodorants & Antiperspirants
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,059per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Native Gummy Bear Deodorant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 238%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Native Gummy Bear Deodorant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Native Gummy Bear Deodorant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • play pits deodorant for kids30K/yr
  • play pits deodorant12K/yr
  • play pits11K/yr
  • gummy burst natural deodorant for kids8K/yr
  • playpits deodorant for kids6K/yr
  • gummy bear deodorant5K/yr
  • gummy bear deodorant for kids3K/yr
  • native gummy bear deodorant737/yr
  • native deodorant candy shop758/yr
  • native deodorant gummy bear435/yr

Reviews and returns

What reviews say buyers love and hate about Native Gummy Bear Deodorant

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.6%of orders come back
“Smells very much like artificial fragrance was used”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Native Gummy Bear Deodorant questions

Answered from the same tracked data.