Native Face Wash
FailThe top 5 brands take 98% of clicks, so Native Face Wash is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $146K/yr142K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 109 sellers
Flapen Score
Native Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Native Face Wash is stronger. Inside it, weaker.
Market
The Native Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Native Face Wash 142K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $146Ka year
- Top search term
- native face wash103K searches a year
02 · Price
A sale here is worth $15.90.
Listings sell for $15.90 on average, from $11.43 to $29.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.90 that is $4K to $8K a year per listing.
- Average price
- $15.90inside the $15 to $100 sweet spot
- Price range
- $11.43–$29.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #523 within Cleansers. It carries 22,922 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 5.5%
- Average rank
- #523in Cleansers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 22,922per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Native Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
109
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 26%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
Search terms
Top Native Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- native face wash103K/yr
- native facial cleanser23K/yr
- native face cleanser6K/yr
- face wash native3K/yr
- native cleanser2K/yr
- native facewash2K/yr
- native face wash unscented2K/yr
Reviews and returns
What reviews say buyers love and hate about Native Face Wash
We read the reviews and the return reasons for every product selling here.
“Do not like smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Native Face Wash questions
Answered from the same tracked data.









