Native Face Wash
FailThe top 5 brands take 98% of clicks, so Native Face Wash is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $146K/yr142K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 109 sellers
Flapen Score
Native Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Native Face Wash is stronger. Inside it, weaker.
Market
The Native Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Native Face Wash 142K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $146Ka year
- Top search term
- native face wash103K searches a year
02 · Price
A sale here is worth $15.90.
Listings sell for $15.90 on average, from $11.43 to $29.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.90 that is $4K to $8K a year per listing.
- Average price
- $15.90inside the $15 to $100 sweet spot
- Price range
- $11.43–$29.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #523 within Cleansers. It carries 22,922 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 5.5%
- Average rank
- #523in Cleansers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 22,922per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Native Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Native Sensitive Face Wash Spa Day Every Day Facial Cleanser (2 Pack) | Daily Face Cleaner with Aloe and Vitamin B3 Unscented 12 fl oz
- Price
- $21.51
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 3y ago

Aloe & Vitamin B3 Skin Care Sensitive Facial Cleanser
- Price
- $18.67
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago

Native Gentle Facial Cleanser for sensitive skin Fragrance Free Sulfate Free with Vitamin B3 and Aloe Dermatologist Tested 12.5 oz with Travolle Dispenser Pump
- Price
- $29.38
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 4mo ago

Native Brightening Facial Cleanser Citrus
- Price
- $15.60
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz
- Price
- $11.43
- Rating
- 4.7/5
- Reviews
- 867
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Aloe & Vitamin B3 Skin Care Sensitive Facial Cleanser
- Price
- $18.67
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 2y ago

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz
- Price
- $11.43
- Rating
- 4.7/5
- Reviews
- 867
- Age
- 5mo ago

Native Gentle Facial Cleanser for sensitive skin Fragrance Free Sulfate Free with Vitamin B3 and Aloe Dermatologist Tested 12.5 oz with Travolle Dispenser Pump
- Price
- $29.38
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 4mo ago

Native Brightening Facial Cleanser Citrus
- Price
- $15.60
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

The Ordinary Glucoside Foaming Cleanser Gentle Foaming Face Wash for All Skin Types Including Sensitive Skin 5.1 Fl Oz
- Price
- $12.11
- Rating
- 4.6/5
- Reviews
- 3,419
- Age
- 3y ago
Newest
by launch date
Native Gentle Facial Cleanser for sensitive skin Fragrance Free Sulfate Free with Vitamin B3 and Aloe Dermatologist Tested 12.5 oz with Travolle Dispenser Pump
- Price
- $29.38
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 4mo ago

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz
- Price
- $11.43
- Rating
- 4.7/5
- Reviews
- 867
- Age
- 5mo ago

CeraVe Foaming Facial Cleanser Daily Face Wash for Oily Skin Hyaluronic Acid + Ceramides + Niacinamide Fragrance Free Non-Drying Oil Control Face Wash 8 Fluid Ounces
- Price
- $11.82
- Rating
- 4.8/5
- Reviews
- 103,131
- Age
- 1y ago

Native Brightening Facial Cleanser Citrus
- Price
- $15.60
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Good Molecules Hydrating Facial Cleansing Gel - Face Wash with Rosewater and Pineapple Extracts to Brighten Cleanse and Moisturize - Facial Cleanser Skin Care
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
109
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Native83%
- CeraVe6%
- The Ordinary4%
- THAYERS3%
- Honest Beauty2%
- Good Molecules2%
Search terms
Top Native Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- native face wash103K/yr
- native facial cleanser23K/yr
- native face cleanser6K/yr
- face wash native3K/yr
- native cleanser2K/yr
- native facewash2K/yr
- native face wash unscented2K/yr
Reviews and returns
What reviews say buyers love and hate about Native Face Wash
We read the reviews and the return reasons for every product selling here.
“Do not like smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Native Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









