native dunkin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.55–$30.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Market size
Bad$90K$90K/yr · 105K searches
Review moat
Bad10,511.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, native dunkin is a $90K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
native dunkin market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $102K–$128K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #667
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 14%
- Out of stock
- 5.6%
- Avg brand age
- 59 months
- Avg seller age
- 118 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
189
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Dove48%
- Native28%
- Secret22%
- Old Spice2%
Demand
Weekly Amazon search volume, last 45 weeks — -18.8% search growth over the last 90 days.Top native dunkin search terms
- dove crumbl deodorant11K/yr
- crumble cookie deodorant11K/yr
- crumbl deodorant6K/yr
- native sugar cookie deodorant9K/yr
- sugar cookie deodorant8K/yr
- native deodorant sugar cookie6K/yr
- dove crumble deodorant7K/yr
- dove limited edition deodorant5K/yr
- secret champagne blush deodorant7K/yr
- dove sugar cookie deodorant5K/yr
Top native dunkin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove x Crumbl 1 Pack Deodorant Stick Crumbl Nilla Bean Cupcake Aluminum Free 2.6 oz
Dove$8.474.2★91 rev
Native Deodorant Holiday Edition Sugar Cookie Scent Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women and Men Aluminum Free with Baking Soda
Native$10.644.5★736 rev
Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Odor Protection with Pro-Hyaluronic Acid Holiday Invisible Solid Champagne Blush with Berries Sugared Rim & Rose Petals Scent 2.6oz
Secret$6.964.6★10,196 rev
Secret Aluminum Free Deodorant for Women 48hr Odor Protection with Pro-Hyaluronic Acid PH Balancing Minerals Holiday Dry Solid Spoonful of Sugar with Glazed Crme & Vanilla Custard Scent 2.4 oz
Secret$7.374.4★6,797 rev
Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count
Dove$30.834.3★135 rev
Newest
by launch date
Native Deodorant | Limited Dunkin Donuts Edition | Aluminum Free with Baking Soda Probiotics Coconut Oil and Shea Butter | Strawberry Frosted 2.65oz
Native$12.45267 rev
Dove Deodorant Stick Berry Spritz for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.91186 rev
Native Deodorant Holiday Edition Sugar Cookie Scent Contains Naturally Derived Ingredients 72 Hour Odor Control | Deodorant for Women and Men Aluminum Free with Baking Soda
Native$10.64736 rev
Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count
Dove$30.83135 rev
Dove Crumbl Limited Edition Body Care Gift Set Strawberry Crumb Cake 2 Count
Dove$23.0240 rev
Trending
90-day click momentumNative Deodorant | Limited Dunkin Donuts Edition | Aluminum Free with Baking Soda Probiotics Coconut Oil and Shea Butter | Strawberry Frosted 2.65oz
Native$12.454.6★
Dove Crumbl Limited Edition Confetti Cake Body Care Gift Set 3 Count
Dove$30.834.3★
Dove Crumbl Limited Edition Body Care Gift Set Strawberry Crumb Cake 2 Count
Dove$23.024.4★
Dove Deodorant Stick Berry Spritz for 72 Hour Odor Protection Aluminum Free 2.4 oz
Dove$6.914.5★
Dove x Crumbl 1 Pack Deodorant Stick Crumbl Nilla Bean Cupcake Aluminum Free 2.6 oz
Dove$8.474.2★
What buyers say about native dunkin
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Decent Price”
“No irritation”
“Products are high-quality dove as expected”
“seems to be reasonably effective”
“It dries quickly”
“It is lightweight longevity”
“Goes on smooth”
“Does the job”
“This is a really nice gift set”
What buyers complain about
“Scent doesnt last long”
“Caused a rash”
“not 72-hour strong”
“Not worth the price”
“DOESN'T WORK”
“only thing I would say is at the VERY END of the stick it seams to weaken”
“Didnt keep me dry”
“it does leave a discoloration on my lighter/white clothes”
“Its an entirely different shade of color”
“stains white shirts”
Top return reasons
Common questions
- Is native dunkin profitable to sell on Amazon United States?
- The niche generates $90K/yr across 14 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the native dunkin niche?
- 4 brands and 189 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in native dunkin?
- Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.5%.
- What does it cost to enter the native dunkin niche?
- Listings span $6.55–$30.83; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 10,512 reviews — the moat a new listing must climb.