Native 2 in 1 Shampoo and Conditioner
FailThe top 5 brands take 100% of clicks, so Native 2 in 1 Shampoo and Conditioner is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $454K/yr238K searches / yr
- 90-day growth
- +5.5%search demand this quarter
- Competition
- 63%top-5 click share · 1 brands · 64 sellers
Flapen Score
Native 2 in 1 Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Native 2 in 1 Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Native 2 in 1 Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Native 2 in 1 Shampoo and Conditioner 238K times last year and spent an estimated $454K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $454K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- +5.5%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $454Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- native shampoo and conditioner 2 in 142K searches a year
02 · Price
A sale here is worth $15.22.
Listings sell for $15.22 on average, from $6.96 to $21.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.22 that is $4K to $8K a year per listing.
- Average price
- $15.22inside the $15 to $100 sweet spot
- Price range
- $6.96–$21.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #153 within 2-in-1 Shampoo & Conditioner. It carries 4,177 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #153in 2-in-1 Shampoo & Conditioner
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 4,177per listing
- Listings tracked
- 15
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Native 2 in 1 Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Native 2 in 1 Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Native 2 in 1 Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- native shampoo and conditioner 2 in 142K/yr
- native shampoo only45K/yr
- native 2 in 1 shampoo and conditioner36K/yr
- native shampoo men24K/yr
- native eucalyptus & mint shampoo7K/yr
- native 2 in 110K/yr
- native cucumber mint shampoo8K/yr
- native shampoo cucumber and mint8K/yr
- nature shampoo8K/yr
- native sea salt and cedar shampoo8K/yr
Reviews and returns
What reviews say buyers love and hate about Native 2 in 1 Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Defective Pump”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Native 2 in 1 Shampoo and Conditioner questions
Answered from the same tracked data.