nasya oil
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$26.14avg listing price — sweet spot $15–$100
Price range
Great$8.91–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,570.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, nasya oil is a $26K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
nasya oil market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$26K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #1,608
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
28
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
11%
- Botanic Rain31%
- Banyan Botanicals18%
- The Ayurveda Experience14%
- Kerala Ayurveda11%
- The Mani Pedi Essentials8%
- Auravedic7%
- Open — no brand owns it (3 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -21.3% search growth over the last 90 days.Peak months: Mar, Aug · busiest ÷ quietest = 1.7×
Top nasya oil search terms
- ayurveda oil9K/yr
- ayurvedic body oil5K/yr
- ayurveda body oil4K/yr
- ayurveda products for crepey skin8K/yr
Top nasya oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Botanic Rain Ayurveda Body Oil for Dry & Crepey Skin Non-Greasy After Shower Lightweight Moisturizer with Oudh & Mogra 3.38 fl oz (1 Mogra)
Botanic Rain$18.574.3★638 rev
Banyan Botanicals Organic Unrefined Sesame Oil Rich & Warming Ayurvedic Massage Oil for Body & Scalp Traditional Abhyanga Oil for Deep Tissue Grounding & Recovery 16 oz USDA Organic
Banyan Botanicals$25.044.6★3,490 rev
Ayurvedic Oil Massage Oil with 6 Ancient Herbs with Clove Almond Lemongrass & Lavender Oils. Relieves Muscle Tensions Calms Nerves Soothes Senses. Organic & Natural - 10 Fl Oz
The Mani Pedi Essentials$10.614.0★38 rev
iYURA Balaayah Balaayah Black Gram Body Booster Oil - Romance Blend | Ayurvedic Massage & Moisturizing Body Oil | New Rare Floral Aroma | Luxurious Fast-Absorbing & Non-Sticky | 3.38 fl oz
The Ayurveda Experience$37.233.6★57 rev
Banyan Botanicals Vata Massage Oil Organic Herbal Massage Oil for Calm & Relaxation Ayurvedic Oil with Organic Ashwagandha (Withania Somnifera) 8 oz Non-GMO Sustainably Sourced Abhyanga Oil
Banyan Botanicals$27.194.5★469 rev
Newest
by launch date
iYURA Yauvari Amplified Youth SpringFace & Neck Moisturizer for Dry to Very Dry/Mature Skin | Firms the Look of Cheeks Jowls & Neck | Pro-Aging Natural Face Oil with Black Gram | 1.69 fl oz (50 ml)
The Ayurveda Experience$44.83167 rev
Rose Ayurveda Body Oil After Shower for Dry & Crepey Skin Non Greasy Lightweight Moisturizer with Vitamin E 3.38 Fl Oz Botanic Rain
Botanic Rain$18.4947 rev
Botanic Rain Vanilla Ayurveda Body Oil After Shower for Dry Crepey & Flaky Skin Non Greasy Lightweight Moisturizer for Women & Men 3.38 fl oz (1 Vanilla)
Botanic Rain$18.51123 rev
Banyan Botanicals Vata Massage Oil Organic Herbal Massage Oil for Calm & Relaxation Ayurvedic Oil with Organic Ashwagandha (Withania Somnifera) 8 oz Non-GMO Sustainably Sourced Abhyanga Oil
Banyan Botanicals$27.19469 rev
Ayurvedic Oil Massage Oil with 6 Ancient Herbs with Clove Almond Lemongrass & Lavender Oils. Relieves Muscle Tensions Calms Nerves Soothes Senses. Organic & Natural - 10 Fl Oz
The Mani Pedi Essentials$10.6138 rev
Trending
90-day click momentumiYURA Balaayah Balaayah Black Gram Body Booster Oil - Romance Blend | Ayurvedic Massage & Moisturizing Body Oil | New Rare Floral Aroma | Luxurious Fast-Absorbing & Non-Sticky | 3.38 fl oz
The Ayurveda Experience$37.233.6★
Banyan Botanicals Organic Unrefined Sesame Oil Rich & Warming Ayurvedic Massage Oil for Body & Scalp Traditional Abhyanga Oil for Deep Tissue Grounding & Recovery 24 oz USDA Organic
Banyan Botanicals$28.444.6★
Kerala Ayurveda Dhanwantharam Thailam Ayurvedic Massage Oil (6.76 Fl Oz) | Herbal Body Oil for Daily Self-Massage | Supports Joint & Muscle Comfort | Moisturizing Adaptogen Oil for Body & Skin Care
Kerala Ayurveda$24.233.7★
Banyan Botanicals Vata Massage Oil Organic Herbal Massage Oil for Calm & Relaxation Ayurvedic Oil with Organic Ashwagandha (Withania Somnifera) 8 oz Non-GMO Sustainably Sourced Abhyanga Oil
Banyan Botanicals$27.194.5★
Kerala Ayurveda Calming Body Oil for Relaxation and Sleep (6.8 Fl Oz) | Ksheerabala Thailam | Herbal Foot Massage Oil to Destress & Rejuvenate | Non-Habit Forming | Ayurvedic Recipe for Relaxation
Kerala Ayurveda$25.744.3★
What buyers say about nasya oil
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely citrus scent”
“Great Moisturizer”
“Excellent product”
“Silky smooth”
“Absorbs well”
“Soft skin without oily feel”
“This is a great product for skin”
“Helps my skin with dryness”
“absorbs nicely into the skin without leaving me greasy”
“Great price”
What buyers complain about
“it smelled odd”
“Too expensive”
“Oily”
“Doesnt dry well”
“I've always had a problem with dry skin”
“Was allergic”
“not safe for skin”
“I know no product will make my wrinkles disappear”
“Didn't work for me”
“The bottle is smaller than what I expected”
Top return reasons
Common questions
- Is nasya oil profitable to sell on Amazon United States?
- The niche generates $26K/yr across 22 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the nasya oil niche?
- 9 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in nasya oil?
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.6%.
- When does demand for nasya oil peak?
- Demand peaks in Mar–Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the nasya oil niche?
- Listings span $8.91–$51.76; the average listing price is $26.14 (sweet spot $15–$100). The average incumbent carries 3,570 reviews — the moat a new listing must climb.