nars liquid blush
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad6,776.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Price range
Bad$3.28–$17.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$56K$56K/yr · 181K searches
According to Flapen's Amazon United States niche tracking, nars liquid blush is a $56K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
nars liquid blush market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 3.7%
- Avg brand age
- 53 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
71
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
15%
- e.l.f.56%
- SPRINGSKY9%
- Revolution Beauty London7%
- NYX PROFESSIONAL MAKEUP5%
- MAYBELLINE4%
- Juvia's Place4%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top nars liquid blush search terms
- blush pallete36K/yr
- elf powder blush30K/yr
- powder blush palette25K/yr
- beige blush27K/yr
- elf blush palette21K/yr
- elf blush powder21K/yr
- paleta de rubores11K/yr
- blush pallet7K/yr
- elf powder blush palette3K/yr
Top nars liquid blush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Cosmetics Powder Blush Palette Four Blush Shades for Beautiful Long-Lasting Pigment Light
e.l.f.$9.684.6★7,687 rev
e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing
e.l.f.$7.754.6★6,961 rev
e.l.f. Blush Long-Lasting Blush For Creating A Natural Healthy Glow Flatters Your Skin Tone Vegan & Cruelty-Free
e.l.f.$3.964.3★2,081 rev
16 Colors Contour Palette Make up - Blush Highlighters Bronzer Powder All in one Makeup Palettes Contour Kit - Face Cosmetics Gifts for Women Beauty for Festivals (SET1)
SPRINGSKY$8.614.4★2,551 rev
Revolution Ultra Blush Palette 8 Pigmented Shimmer & Matte Makeup Shades Blendable Powder Blush Formula Vegan & Cruelty-Free Sugar & Spice
Revolution Beauty London$9.234.4★3,374 rev
Newest
by launch date
4 Color Matte Blush Palette for Cheeks - Highly Pigmented Pressed Powder for Face Blush Makeup Long Lasting & Waterproof Natural Nude Pink & Red Shades for All Skin Tones (03 Dusty Rose)
MOOMARTO$9.5368 rev
10-Color Blush Palette Buildable Long-Lasting Powder Blush (02 SET)
SPRINGSKY$7.96247 rev
10-Color Blush Palette Buildable Long-Lasting Powder Blush (01 SET)
SPRINGSKY$7.96247 rev
Revolution Beauty London Ultra Blush Palette 8 Pigmented Shimmer & Matte Makeup Shades Blendable Powder Blush Formula Vegan & Cruelty-Free Sunset Burst
Revolution Beauty London$9.793,374 rev
e.l.f. Primer-Infused Matte Blush Long-Lasting Lightweight & Buildable Powder Blush Delivers A Matte Finish Vegan & Cruelty-Free Always Crushing
e.l.f.$7.756,961 rev
Trending
90-day click momentum4 Color Matte Blush Palette for Cheeks - Highly Pigmented Pressed Powder for Face Blush Makeup Long Lasting & Waterproof Natural Nude Pink & Red Shades for All Skin Tones (03 Dusty Rose)
MOOMARTO$9.534.3★
rom&nd Better Than Cheek (N01 NUTTY NUDE) 4g
rom&nd$9.914.4★
10-Color Blush Palette Buildable Long-Lasting Powder Blush (02 SET)
SPRINGSKY$7.964.5★
Revolution Ultra Blush Palette 8 Pigmented Shimmer & Matte Makeup Shades Blendable Powder Blush Formula Vegan & Cruelty-Free Sugar & Spice
Revolution Beauty London$9.234.4★
Juvias Place Blushed Duo Blush Volume4 - Two Tone Pigmented Buildable Pressed Mineral Powder - Rosy Natural Cheeks Matte Fresh Finish for All Skin Color
Juvia's Place$17.754.8★
What buyers say about nars liquid blush
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Excellent value”
“the quality is much more luxurious that the price”
“this goes well with my skin tone”
“Smooth”
“Its very durable”
“has a nice glowing effect”
“Smooth to apply”
“easy to wear”
“Great texture”
What buyers complain about
“Colors are dull”
“Trash quality”
“The pack is big”
“I guess it easily breaks”
“Not as advertised”
“Hard to apply”
“the container is hard to open”
“Too oily dont buy”
“It looks like its used and not new”
“I tend to avoid anything with a little sparkle”
Top return reasons
Common questions
- Is nars liquid blush profitable to sell on Amazon United States?
- The niche generates $56K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the nars liquid blush niche?
- 14 brands and 71 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in nars liquid blush?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 1.3%.
- When does demand for nars liquid blush peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the nars liquid blush niche?
- Listings span $3.28–$17.75; the average listing price is $8.24 (sweet spot $15–$100). The average incumbent carries 6,776 reviews — the moat a new listing must climb.