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Nanalan

Fail

Shoppers spend an estimated $3K a year here, so Nanalan is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$3K/yr23K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
48%top-5 click share · 19 brands · 21 sellers

Flapen Score

Nanalan against its category

The dotted line is the Beauty & Personal Care average. Past it, Nanalan is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nanalan market on Amazon at a glance

Shoppers on Amazon United States searched for Nanalan 23K times last year and spent an estimated $3K. The top 5 brands take 57% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
0.8%
Market size, estimated
$3Ka year
Peak month
December4.3× the quietest month
Top search term
nanalan13K searches a year

02 · Price

A sale here is worth $15.48.

Listings sell for $15.48 on average, from $7.38 to $32.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.48 that is $0 to $2K a year per listing.

Average price
$15.48inside the $15 to $100 sweet spot
Price range
$7.38–$32.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #27,076 within Bags & Cases. It carries 118 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
21.8%
Average rank
#27,076in Bags & Cases
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
118per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nanalan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

21

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

37%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Nanalan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Nanalan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nanalan13K/yr
  • nanalan merch4K/yr
  • nanalan plush2K/yr
  • mona nanalan1K/yr
  • nanalan mona915/yr
  • whos that wonderful girl687/yr
  • nanalan shirt466/yr

Reviews and returns

What reviews say buyers love and hate about Nanalan

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Strap/String Quality”
5.9%of orders come back
“Giving only 3 stars because the length of the strap is not really long enough to wear it comfortably as a cross body bag”
A buyer, on “Strap/String Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nanalan questions

Answered from the same tracked data.