Nanalan
FailShoppers spend an estimated $3K a year here, so Nanalan is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $3K/yr23K searches / yr
- 90-day growth
- +37.8%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 21 sellers
Flapen Score
Nanalan against its category
The dotted line is the Beauty & Personal Care average. Past it, Nanalan is stronger. Inside it, weaker.
Market
The Nanalan market on Amazon at a glance
Shoppers on Amazon United States searched for Nanalan 23K times last year and spent an estimated $3K. The top 5 brands take 57% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +37.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $3Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- nanalan13K searches a year
02 · Price
A sale here is worth $15.48.
Listings sell for $15.48 on average, from $7.38 to $32.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.48 that is $0 to $2K a year per listing.
- Average price
- $15.48inside the $15 to $100 sweet spot
- Price range
- $7.38–$32.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #27,076 within Bags & Cases. It carries 118 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 21.8%
- Average rank
- #27,076in Bags & Cases
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 118per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Nanalan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
21
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
37%
- Brand 118%
- Brand 212%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Nanalan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Nanalan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nanalan13K/yr
- nanalan merch4K/yr
- nanalan plush2K/yr
- mona nanalan1K/yr
- nanalan mona915/yr
- whos that wonderful girl687/yr
- nanalan shirt466/yr
Reviews and returns
What reviews say buyers love and hate about Nanalan
We read the reviews and the return reasons for every product selling here.
“Giving only 3 stars because the length of the strap is not really long enough to wear it comfortably as a cross body bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nanalan questions
Answered from the same tracked data.









