Naked 2
FailThe top 5 brands take 100% of clicks, so Naked 2 is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $77K/yr49K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 6 sellers
Flapen Score
Naked 2 against its category
The dotted line is the Beauty & Personal Care average. Past it, Naked 2 is stronger. Inside it, weaker.
Market
The Naked 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Naked 2 49K times last year and spent an estimated $77K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $77Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- naked 29K searches a year
02 · Price
A sale here is worth $19.85.
Listings sell for $19.85 on average, from $9.53 to $39.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.85 that is $5K to $10K a year per listing.
- Average price
- $19.85inside the $15 to $100 sweet spot
- Price range
- $9.53–$39.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Eyes. It carries 2,896 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Eyes
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,896per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Naked 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows Long-lasting Wear Multi-Use Powder for Eye Contour Brows Ultra-Blendable Cool-Tone Shades Travel Makeup with Mirror
- Price
- $22.96
- Rating
- 4.4/5
- Reviews
- 11,828
- Age
- 7y ago

URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Sin (champagne shimmer)
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 5y ago

URBAN DECAY Naked 3 Soft Pink Neutral Eyeshadow Palette Matte Pearl Metallic Shimmer Finish 12 Mauve Brown & Nude Eye Shadows Natural Soft Glam Smokey Eye Makeup Vegan Cruelty-free
- Price
- $39.55
- Rating
- 4.7/5
- Reviews
- 3,270
- Age
- 12y ago

URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows Multi-Use Matte & Shimmer Finishes Ultra-Blendable Long-lasting Up to 12HR Wear Rosy Neutral Shades Travel Makeup with Mirror
- Price
- $23.11
- Rating
- 4.7/5
- Reviews
- 5,196
- Age
- 5y ago

MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette Velvety Matte&Satin Finish 6 Nude Taupe & Brown Neutral Eye Shadows Travel Friendly Size Vegan Cruelty -free
- Price
- $9.53
- Rating
- 4.3/5
- Reviews
- 2,111
- Age
- 1y ago
Trending
estimated 90-day click momentum
MOOMARTO 6 Matte Neutral Mini Eyeshadow Palette with Brush - Ultra Blendable Cool-Tone Nude Smokey Eye Shadow Palette Long-lasting Wear Smooth Texture
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 4mo ago

LANDMOON Neutral Nude Matte Mini Eyeshadow Palette 6 Colors Smoky Taupe & Brown Travel Size Eye Shadows Highly Pigmented Long-Lasting Vegan Makeup Palette with Mirror for Daily Use
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 254
- Age
- 7mo ago

URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Sin (champagne shimmer)
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 2,228
- Age
- 5y ago

URBAN DECAY Naked 3 Soft Pink Neutral Eyeshadow Palette Matte Pearl Metallic Shimmer Finish 12 Mauve Brown & Nude Eye Shadows Natural Soft Glam Smokey Eye Makeup Vegan Cruelty-free
- Price
- $39.55
- Rating
- 4.7/5
- Reviews
- 3,270
- Age
- 12y ago

Urban Decay Shimmer Eyeshadow Primer Potion Sin - Champagne Shimmer Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup Smooths & Preps Eyelid Base For Vibrant Color All Skin Tones Vegan
- Price
- $20.97
- Rating
- 4.6/5
- Reviews
- 1,174
- Age
- 15y ago
Newest
by launch date
MOOMARTO 6 Matte Neutral Mini Eyeshadow Palette with Brush - Ultra Blendable Cool-Tone Nude Smokey Eye Shadow Palette Long-lasting Wear Smooth Texture
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 4mo ago

LANDMOON Neutral Nude Matte Mini Eyeshadow Palette 6 Colors Smoky Taupe & Brown Travel Size Eye Shadows Highly Pigmented Long-Lasting Vegan Makeup Palette with Mirror for Daily Use
- Price
- $9.53
- Rating
- 4.4/5
- Reviews
- 254
- Age
- 7mo ago

MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette Velvety Matte&Satin Finish 6 Nude Taupe & Brown Neutral Eye Shadows Travel Friendly Size Vegan Cruelty -free
- Price
- $9.53
- Rating
- 4.3/5
- Reviews
- 2,111
- Age
- 1y ago

URBAN DECAY Naked Mini Half Baked Eyeshadow Palette - Bronze Neutral Eyeshadow Palette Matte Metallic Shimmer & Glitter Finish 6 Warm Beige & Brown Eye Shadows Travel Mini Palette
- Price
- $24.15
- Rating
- 4.6/5
- Reviews
- 1,713
- Age
- 4y ago

Urban Decay Naked Mini Sin Eyeshadow Palette - Soft Pink Neutral Eyeshadow Palette Matte Metallic Shimmer & Glitter Finish 6 Blush-toned Nude Eye Shadows Travel Friendly Size Vegan Cruelty-free
- Price
- $23.47
- Rating
- 4.6/5
- Reviews
- 1,713
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- URBAN DECAY87%
- MYSTER ROSEY6%
- LANDMOON4%
- MOOMARTO3%
Demand
Naked 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Naked 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- naked 29K/yr
- urban decay naked29K/yr
- urban decay sin6K/yr
- urban decay naked 25K/yr
- urban decay eyeshadow singles5K/yr
- naked mini5K/yr
- naked2 eyeshadow palette5K/yr
- naked pallet3K/yr
- urban decay naked2 eyeshadow palette863/yr
- naked2 urban decay eyeshadow207/yr
Reviews and returns
What reviews say buyers love and hate about Naked 2
We read the reviews and the return reasons for every product selling here.
“Colors are off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Naked 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









