Is naked 2 profitable to sell on Amazon United States?

The niche generates $77K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (36/100).

How competitive is the naked 2 niche?

4 brands and 6 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in naked 2?

Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 3.9%.

When does demand for naked 2 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the naked 2 niche?

Listings span $9.53–$39.55; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 2,896 reviews — the moat a new listing must climb.

naked 2

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$19.85

avg listing price — sweet spot $15–$100

Price range

Great$9.53–$39.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,896.18

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 49K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, naked 2 is a $77K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

naked 2 market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $60K–$79K; units × avg price
Conversion rate: 7.9%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

URBAN DECAY87%
MYSTER ROSEY6%
LANDMOON4%
MOOMARTO3%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +7.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top naked 2 search terms

naked 29K/yr +27.9%10.6% conv.
urban decay naked29K/yr -12.5%8.6% conv.
urban decay sin6K/yr +46.3%18.3% conv.
urban decay naked 25K/yr +23.4%8.5% conv.
urban decay eyeshadow singles5K/yr -2.4%0.4% conv.
naked mini5K/yr +23.7%4.0% conv.
naked2 eyeshadow palette5K/yr -25.4%7.4% conv.
naked pallet3K/yr +18.3%3.6% conv.
urban decay naked2 eyeshadow palette863/yr -43.2%7.1% conv.
naked2 urban decay eyeshadow207/yr -16.4%9.8% conv.

All search terms

Top naked 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows Long-lasting Wear Multi-Use Powder for Eye Contour Brows Ultra-Blendable Cool-Tone Shades Travel Makeup with Mirror

URBAN DECAY$22.964.4★11,828 rev

URBAN DECAY 24/7 Longwear Eyeshadow Single - High-Pigment Eye Shadow Compact Smooth & Blendable Color Up to 12HR Wear Crease-free Makeup - Sin (champagne shimmer)

URBAN DECAY$17.824.5★2,228 rev

URBAN DECAY Naked 3 Soft Pink Neutral Eyeshadow Palette Matte Pearl Metallic Shimmer Finish 12 Mauve Brown & Nude Eye Shadows Natural Soft Glam Smokey Eye Makeup Vegan Cruelty-free

URBAN DECAY$39.554.7★3,270 rev

URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows Multi-Use Matte & Shimmer Finishes Ultra-Blendable Long-lasting Up to 12HR Wear Rosy Neutral Shades Travel Makeup with Mirror

URBAN DECAY$23.114.7★5,196 rev

MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette Velvety Matte&Satin Finish 6 Nude Taupe & Brown Neutral Eye Shadows Travel Friendly Size Vegan Cruelty -free

MYSTER ROSEY$9.534.3★2,111 rev

Newest

by launch date

MOOMARTO 6 Matte Neutral Mini Eyeshadow Palette with Brush - Ultra Blendable Cool-Tone Nude Smokey Eye Shadow Palette Long-lasting Wear Smooth Texture

MOOMARTO$9.60143 rev

4mo ago

LANDMOON Neutral Nude Matte Mini Eyeshadow Palette 6 Colors Smoky Taupe & Brown Travel Size Eye Shadows Highly Pigmented Long-Lasting Vegan Makeup Palette with Mirror for Daily Use

LANDMOON$9.53254 rev

7mo ago

MYSTER ROSEY Nudes 2 Series Mini Eyeshadow Palette Velvety Matte&Satin Finish 6 Nude Taupe & Brown Neutral Eye Shadows Travel Friendly Size Vegan Cruelty -free

MYSTER ROSEY$9.532,111 rev

1y ago

URBAN DECAY Naked Mini Half Baked Eyeshadow Palette - Bronze Neutral Eyeshadow Palette Matte Metallic Shimmer & Glitter Finish 6 Warm Beige & Brown Eye Shadows Travel Mini Palette

URBAN DECAY$24.151,713 rev

4y ago

Urban Decay Naked Mini Sin Eyeshadow Palette - Soft Pink Neutral Eyeshadow Palette Matte Metallic Shimmer & Glitter Finish 6 Blush-toned Nude Eye Shadows Travel Friendly Size Vegan Cruelty-free

URBAN DECAY$23.471,713 rev

4y ago

What buyers say about naked 2

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Great neutral colors”

Quality-Overall10%

“Good quality”

Value For Money9%

“Good for the price”

Soft Feel4%

“the application is super smooth”

Ease Of Application4%

“Smooth application”

Durability3%

“it stays on well”

Ease Of Use2%

“so easy to use”

Advertised Vs Actual Product2%

“Exactly what I wanted”

Compactness2%

“Love this eye shadow compact”

Size-Overall2%

“The size is exactly what I anticipated”

What buyers complain about

Color25%

“Colors are off”

Size-Overall11%

“I think the case is a little smaller too”

Value For Money7%

“Overpriced”

Quality-Overall4%

“The built-in mirror isnt the best quality”

Ease Of Cleaning4%

“made a complete mess”

Product Condition4%

“this time it arrived unboxed and clearly used”

Ease Of Use3%

“Comes off easily”

Durability3%

“slowly breaks up”

Brightness/Shine/Glow3%

“Not sparkly”

Ease Of Application2%

“The case has no place to put the applicator”

Top return reasons

Color52%

Advertised Vs Actual Product10%

Defective Material/Parts7%

Size-Overall7%

Product Condition5%

Quality-Overall3%

Ease Of Cleaning3%

Value For Money2%