Nails At Home

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

3.6%

Market size, estimated

$109Ka year

Top search term

gel nail kit with drill19K searches a year

Listings sell for $27.59 on average, from $9.69 to $80.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.59 that is $3K to $7K a year per listing.

Average price

$27.59inside the $15 to $100 sweet spot

Price range

$9.69–$80.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Nail Polish. It carries 9,411 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#219in Nail Polish

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

9,411per listing

Listings tracked

32

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months