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Nail Tips

Maybe

Shoppers spend $4.4M a year here. But the average product has 9,425 reviews to catch up to, so Nail Tips is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$4.4M/yr17.7M searches / yr
90-day growth
-2.6%search demand this quarter
Competition
17%top-5 click share · 46 brands · 105 sellers

Flapen Score

Nail Tips against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Tips is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Tips market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Tips 17.7M times last year and spent an estimated $4.4M. The top 5 brands take 53% of clicks. Demand peaks in Jan–Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 17.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
17.7M
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
2.5%
Market size, estimated
$4.4Ma year
Peak month
June2.1× the quietest month
Top search term
nail tips4.2M searches a year

02 · Price

A sale here is worth $10.00.

Listings sell for $10.00 on average, from $4.22 to $37.63. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 3,000 to 4,000 of them. At $10.00 that is $30K to $40K a year per listing.

Average price
$10.00under the $15 to $100 sweet spot
Price range
$4.22–$37.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
3,000–4,000
Revenue per listing a year
$30K–$40K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within False Nails & Accessories. It carries 9,425 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in False Nails & Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
9,425per listing
Listings tracked
109

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nail Tips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$88K$175K$263K$350K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

105

Top-5 brand share

53%

Top 20: 83%

Top-5 click share

17%

Top 20: 46%

Open market

44%

  • beetles Gel Polish23%
  • UNA GELLA15%
  • Teenitor6%
  • APRÉS5%
  • LIONVISON4%
  • krofaue3%

Demand

Nail Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Nail Tips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail tips4.2M/yr
  • nail stuff3.7M/yr
  • nail supplies3.2M/yr
  • gel x nail tips1.4M/yr
  • nails supplies849K/yr
  • gel x nails675K/yr
  • gel nail537K/yr
  • beetles nail tips479K/yr
  • beetles press on nails354K/yr
  • gel x tips321K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Tips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.14

Broke within a month

Break easily

Broke immediately

Size-Overall10%−0.02

Did not fit

Too short

Pretty long

Adhesion/Stickiness9%

doesn't adhere well at all

Did not stick

GLUE DOES NOT WORK

Functionality-Overall7%−0.08

Barely works

DOESNT WORK

Never worked

Quality-Overall7%+1.09

Cheap quality

Quality control issues

Bad quality

Love

Quality-Overall18%+1.09

Amazing Quality

the quality is solid

the quality of everything in the kit is so great

Value For Money12%+0.85

Fair price

Not expensive

Decent price

Ease Of Use11%+0.98

Easy for beginners

Easy application

EASY TO USE

Adhesion/Stickiness9%

Adhesion is perfect

adhesive is great

glue sticks well

Durability6%−0.14

They don't break easily

Cute and durable

did not break at all

Return

0.9% Return rate 51% Fixable by listing

Size-Overall25%▇▇▇▇▇█

Did not fit

Too short

Pretty long

Functionality-Overall15%███▇▇▇

Barely works

DOESNT WORK

Never worked

Advertised Vs Actual Product10%█████▇
Adhesion/Stickiness10%▇█▇▇▇▇

doesn't adhere well at all

Did not stick

GLUE DOES NOT WORK

Quality-Overall5%█████▇

Cheap quality

Quality control issues

Bad quality

FAQ

Common Nail Tips questions

Answered from the same tracked data.