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Nail Tint

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $63K a year here, so Nail Tint is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$63K/yr58K searches / yr
90-day growth
+36.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 52 sellers

Flapen Score

Nail Tint against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Tint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Tint market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Tint 58K times last year and spent an estimated $63K. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+36.6%
Conversion, latest week
6.0%
Market size, estimated
$63Ka year
Peak month
April2.7× the quietest month
Top search term
pink armor nail gel14K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $3.36 to $59.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $18.12 that is $23K to $27K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$3.36–$59.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$27K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #255 within Nail Care. It carries 4,887 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#255in Nail Care
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,887per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Nail Tint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

52

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 227%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

Nail Tint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.7×

Search terms

Top Nail Tint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink armor nail gel14K/yr
  • pink armor nail gel polish18K/yr
  • pink armor nail polish6K/yr
  • pink armour nail gel6K/yr
  • pink armor4K/yr
  • nail armor6K/yr
  • pink armour nail strengthening2K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Tint

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
14%of negative reviews mention “Color”
0.4%of orders come back
“It's barely pink”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Tint questions

Answered from the same tracked data.