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Nail Tint

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $63K a year here, so Nail Tint is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$63K/yr58K searches / yr
90-day growth
+36.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 52 sellers

Flapen Score

Nail Tint against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Tint is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Tint market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Tint 58K times last year and spent an estimated $63K. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+36.6%
Conversion, latest week
6.0%
Market size, estimated
$63Ka year
Peak month
April2.7× the quietest month
Top search term
pink armor nail gel14K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $3.36 to $59.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 1,250 to 1,500 of them. At $18.12 that is $23K to $27K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$3.36–$59.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
1,250–1,500
Revenue per listing a year
$23K–$27K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #255 within Nail Care. It carries 4,887 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#255in Nail Care
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,887per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Nail Tint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$6K$13K$19K$25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

52

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Ontel31%
  • Pink Armor27%
  • Sally Hansen9%
  • Perfect Formula7%
  • Tat2X6%
  • beetles Gel Polish5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Nail Tint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.7×

Search terms

Top Nail Tint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink armor nail gel14K/yr
  • pink armor nail gel polish18K/yr
  • pink armor nail polish6K/yr
  • pink armour nail gel6K/yr
  • pink armor4K/yr
  • nail armor6K/yr
  • pink armour nail strengthening2K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Tint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.03

It's barely pink

Not Pink

not the color as advertised

Value For Money11%−0.02

Waste of Money

Expensive

Not worth the cost

Durability10%−0.07

Does not last

then broke completely

is not durable

Functionality-Overall9%−0.14

Didn't do anything

Didnt work as expected

Did not work

Moist/Dry6%

It dried with some bubbles

It was half way and it dried

didnt dry well

Love

Color16%−0.03

Pretty natural color

Cute shade,

Love the color

Quality-Overall14%+1.52

Super efficient product 10/10 recommend

Its a good base coat

Excellent Product

Value For Money9%−0.02

Worth the price

Good for the price

Good value for the money

Hair Growth8%+1.34

Helped grow my nails

it has truly helped my nail growth

Definitely helps your nails grow

Brightness/Shine/Glow6%

It is shiny

Nice shine

has a natural looking shine

Return

0.4% Return rate 42% Fixable by listing

Color16%▃▃▅▇▅█

It's barely pink

Not Pink

not the color as advertised

Advertised Vs Actual Product13%▅▅▅█▅▄

Item not as described

Nothing like the picture

False advertising

Functionality-Overall12%▇▆█▅▅▅

Didn't do anything

Didnt work as expected

Did not work

Adhesion/Stickiness7%██▄▄▅▂

Wish it would adhere better

This does not adhere to the nails like a gel

Sadly its sticky

Durability7%▇▆▆▄█▅

Does not last

then broke completely

is not durable

FAQ

Common Nail Tint questions

Answered from the same tracked data.