Nail Swatch Sticks

Shoppers searched for this 685K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months

685K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

7.7%

Market size, estimated

$378Ka year

Peak month

January1.4× the quietest month

Top search term

nail swatch sticks212K searches a year

Listings sell for $7.14 on average, from $3.91 to $28.74. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $7.14 that is $11K to $14K a year per listing.

Average price

$7.14under the $15 to $100 sweet spot

Price range

$3.91–$28.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$11K–$14K

Returns

0.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #32 within Tools. It carries 2,024 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#32in Tools

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

2,024per listing

Listings tracked

30

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months