Nail Supplies

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

9.3M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

1.4%

Market size, estimated

$1.3Ma year

Peak month

July2.0× the quietest month

Top search term

nail stuff3.7M searches a year

Listings sell for $9.80 on average, from $4.11 to $55.38. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,000 to 1,250 of them. At $9.80 that is $10K to $12K a year per listing.

Average price

$9.80under the $15 to $100 sweet spot

Price range

$4.11–$55.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$12K

Returns

0.8%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #22 within Nail Art Accessories. It carries 10,859 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#22in Nail Art Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

10,859per listing

Listings tracked

82

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months