Is nail supplies profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 82 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Launch it (61/100).

How competitive is the nail supplies niche?

48 brands and 105 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in nail supplies?

Top complaints mined from reviews: Durability, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.8%.

When does demand for nail supplies peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the nail supplies niche?

Listings span $4.11–$55.38; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 10,859 reviews — the moat a new listing must climb.

nail supplies

Launch it

A $1.3M/yr market growing +1.5% this quarter with returns at 0.8% — clears our launch bar.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Market size

Great$1.3M

$1.3M/yr · 9.3M searches

Price range

Great$4.11–$55.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.80

avg listing price — sweet spot $15–$100

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Review moat

Bad10,858.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, nail supplies is a $1.3M/yr Amazon United States market (9.3M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

nail supplies market data

Units sold / yr: 150K–200K; avg 1,000–1,250/product
Revenue / yr: $1.5M–$2.0M; units × avg price
Conversion rate: 1.4%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 0.8%
Avg brand age: 34 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

105

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

22%

Top 20: 63%

Open market

55%

beetles Gel Polish15%
Teenitor12%
SUPWEE5%
Artdone5%
Seonggong4%
GAOY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top nail supplies search terms

nail stuff3.7M/yr +1.7%1.1% conv.
nail supplies3.2M/yr +5.2%1.1% conv.
nails supplies849K/yr +0.1%1.1% conv.
gel nail537K/yr -3.3%0.8% conv.
nails stuff219K/yr -5.5%0.7% conv.
acrylic nail175K/yr -12.3%0.7% conv.
nail products144K/yr -0.8%0.9% conv.
false nail gels92K/yr -6.7%0.6% conv.
nails design59K/yr +13.5%0.4% conv.
nails gel57K/yr +2.5%0.6% conv.

All search terms

Top nail supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Teenitor 4 Boxes Nail Charms and Gems Set Nail Rhinestones Nail Kit with Nail Art Brushes Nail Stand Nail Gems Nail Design Tools with 15pcs Nail Stickers Gold Nail Pearls for Women Nail Decorations

Teenitor$10.914.7★299 rev

SUPWEE 3D Nail Art Gel Clear and White Solid Builder Gel for Nails Non-Stick Hand Sculpture Hard Gels with Dual Form for Carving Patterns Decoration Nail Art Home Manicure DIY

SUPWEE$8.814.6★2,507 rev

Teenitor Nail Art Tools Set 23 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tool 2 Set of Nail Stand 100 Pcs Double-Sided Adhesive Tabs Nail Art Palette Brushes Holder for DIY Nail Art

Teenitor$9.884.4★92 rev

Beetles Blooming Gel 15ml Clear UV LED Nail Art Gel Polish for Aura Nails Marble Natural Stone Watercolor and Floral Print Spreading Effects Soak Off DIY Manicure Design

beetles Gel Polish$8.234.7★11,503 rev

HeeYaa Nail File 12 PCS Professional Reusable 100/180 Grit Double Sides Washable Nail File Manicure Tools for Poly Nail Extension Gel and Acrylic Nails Tools Suit for Home Salon

HeeYaa$4.864.7★14,021 rev

Newest

by launch date

Teenitor Nail Art Tools Set 23 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tool 2 Set of Nail Stand 100 Pcs Double-Sided Adhesive Tabs Nail Art Palette Brushes Holder for DIY Nail Art

Teenitor$9.8892 rev

6mo ago

Teenitor 4 Boxes Nail Charms and Gems Set Nail Rhinestones Nail Kit with Nail Art Brushes Nail Stand Nail Gems Nail Design Tools with 15pcs Nail Stickers Gold Nail Pearls for Women Nail Decorations

Teenitor$10.91299 rev

9mo ago

Teenitor Nail Charms and Nail Art Tools Set Nail Art Kit with 5 Boxes of 3D Nail Charms and Gems Rhinestones 15 Pcs Nail Art Brushes 5 Pcs Nail Dotting Tools 2 Set of Nail Stand

Teenitor$10.50587 rev

9mo ago

LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art

LNDIEHS$4.22558 rev

10mo ago

GASRONS Soft Nail Sponges150PCS Reusable Nail sponges Nail DIY sponges Nail Art sponges 1PCS Grabbing Pen and Nail Brush Professional Accessories Manicure Salon Supplies

GASRONS$4.98229 rev

1y ago

What buyers say about nail supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“the quality of everything in the kit is so great”

Value For Money12%

“Great Buy”

Ease Of Use11%

“EASY TO USE”

Adhesion/Stickiness10%

“Very sticky”

Color6%

“Amazing color”

Advertised Vs Actual Product5%

“As advertised”

Efficiency5%

“Does the job well”

Durability5%

“Durable and sturdy”

Size-Overall3%

“Fits great”

Ease Of Application2%

“Application is easy”

What buyers complain about

Durability16%

“Break easily”

Adhesion/Stickiness9%

“Did not stick”

Functionality-Overall8%

“Barely works”

Size-Overall7%

“Slightly too big”

Quality-Overall7%

“Bad quality”

Strength3%

“Not Strong”

Allergies3%

“ALLERGIC REACTION”

Value For Money3%

“expensive”

Ease Of Use3%

“Difficult to use”

Smell3%

“Funky smell”

Top return reasons

Functionality-Overall20%

Size-Overall15%

Adhesion/Stickiness11%

Advertised Vs Actual Product9%

Defective Material/Parts5%

Quality-Overall5%

Color5%