Nail Strengthener

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

7.3%

Market size, estimated

$3.8Ma year

Peak month

March1.3× the quietest month

Top search term

nail strengthener1.1M searches a year

Listings sell for $10.84 on average, from $2.12 to $22.63. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $10.84 that is $87K to $108K a year per listing.

Average price

$10.84under the $15 to $100 sweet spot

Price range

$2.12–$22.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$87K–$108K

Returns

0.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Nail Care. It carries 17,102 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#10in Nail Care

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

17,102per listing

Listings tracked

32

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

57 months