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Nail Sticks

Fail

Prices span $3.94–$9.05, mostly outside the sweet spot, so Nail Sticks is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$61K/yr94K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
62%top-5 click share · 17 brands · 23 sellers

Flapen Score

Nail Sticks against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Sticks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Sticks 94K times last year and spent an estimated $61K. The top 5 brands take 70% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
11.6%
Market size, estimated
$61Ka year
Peak month
August2.9× the quietest month
Top search term
cuticle stick26K searches a year

02 · Price

A sale here is worth $5.61.

Listings sell for $5.61 on average, from $3.94 to $9.05. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $5.61 that is $1K to $3K a year per listing.

Average price
$5.61under the $15 to $100 sweet spot
Price range
$3.94–$9.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #62 within Tools & Accessories. It carries 3,403 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#62in Tools & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,403per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nail Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

24%

  • Brand 127%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Nail Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.9×

Search terms

Top Nail Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cuticle stick26K/yr
  • nail sticks25K/yr
  • cuticle sticks27K/yr
  • nail stick15K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Sticks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Not functional”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nail Sticks questions

Answered from the same tracked data.