Nail Stencils
FailShoppers spend an estimated $61K a year here, so Nail Stencils is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $61K/yr372K searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 47%top-5 click share · 29 brands · 33 sellers
Flapen Score
Nail Stencils against its category
The dotted line is the Beauty & Personal Care average. Past it, Nail Stencils is stronger. Inside it, weaker.
Market
The Nail Stencils market on Amazon at a glance
Shoppers on Amazon United States searched for Nail Stencils 372K times last year and spent an estimated $61K. The top 5 brands take 53% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $61Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- nail stencils105K searches a year
02 · Price
A sale here is worth $8.17.
Listings sell for $8.17 on average, from $4.01 to $20.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.17 that is $817 to $2K a year per listing.
- Average price
- $8.17under the $15 to $100 sweet spot
- Price range
- $4.01–$20.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $817–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #497 within Nail Art Accessories. It carries 1,621 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #497in Nail Art Accessories
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 1,621per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Nail Stencils products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Reusable Nail Stencils for Nail Art - 144 Pieces with 72 Unique Designs DIY French Tip Guides & Manicure Decals for Professional Salon-Quality Results at Home
- Price
- $7.97
- Rating
- 3.2/5
- Reviews
- 56
- Age
- 1y ago

Hicarer 288 Pieces Nail Art Vinyl Stencils Nail Design Decoration Stickers Set for Art Design Tip Decals 24 Sheets
- Price
- $7.91
- Rating
- 4.0/5
- Reviews
- 3,183
- Age
- 8y ago

Biutee Nail Stamping Plates Set 12pcs Nail Plates 1stamper 1scraper 1storage bag Nail plate Template Image Plate Stencil Nails Tool
- Price
- $10.13
- Rating
- 3.9/5
- Reviews
- 14,281
- Age
- 9y ago

24 Sheets Airbrush Stencils Nail Stickers for Nail Art French Nail Decals Printing Template Stencil Tool Moon Stars Heart Butterfly French Design Hollow (154 Designs)
- Price
- $7.64
- Rating
- 4.2/5
- Reviews
- 514
- Age
- 3y ago

Nail Stencils for Nail Art Reusable Nail Vinyl Stencils Sticker 144 Pieces 72 Designs Hollow DIY Manicure Decoration Decals French Tip Nail Guides Supplies24 Sheets.
- Price
- $6.17
- Rating
- 3.6/5
- Reviews
- 359
- Age
- 4y ago
Trending
estimated 90-day click momentum
Nail Art Pens Stencil Set 12 Colors Double-Ended Nail Art Makers+ 7 Sheets Nail Stencils Quick-drying Nail Art Tool for Women & Girl Dotting Liner Brush DIY Nails Art Design Home & Salon
- Price
- $10.00
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 3mo ago

Sun Nail Stickers Decals 9 Sheets Bohemian Style Nail Art Stickers 5D/3D Embossed Self Adhesive Moon Star Heart Flame DIY Metallic Designs Gothic Decoration Supplies Nail Accessories for Women
- Price
- $7.13
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 1y ago

SILPECWEE 20 Rolls Lace Nail Foil White and Black Nail Transfer Foil Flower Nail Art Foils Decals Holographic Foils for Nails Manicure Stickers for DIY Acrylic Nails Decoration
- Price
- $7.13
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 3y ago

SPLOCUDU Colorful Cute Daisy Floral Heart Flower Nail Art Stickers Decals 3D Self Adhesive Supplies Design Decoration Accessories for Women and Girls 30 Sheets
- Price
- $7.86
- Rating
- 4.3/5
- Reviews
- 2,559
- Age
- 3y ago

Fcozpjk French Tip Nail Stickers 6 Sheets Self-Adhesive Nails Sticker French Tips Guides Tool Wave Lines Nails Tape for Nail Art Airbrush Stencils Set
- Price
- $4.01
- Rating
- 3.6/5
- Reviews
- 532
- Age
- 3y ago
Newest
by launch date
Nail Art Pens Stencil Set 12 Colors Double-Ended Nail Art Makers+ 7 Sheets Nail Stencils Quick-drying Nail Art Tool for Women & Girl Dotting Liner Brush DIY Nails Art Design Home & Salon
- Price
- $10.00
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 3mo ago

12 Colors Nail Art Pens Set + 14 Sheets Nail Stencils Waterproof and Quick-drying Fine Tip Nail Art Maker for DIY Nails Design Portable Nail Art Tools for Home Salon with Tweezers for Women & Girls
- Price
- $10.52
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 6mo ago

Nail Art Stencils Pens Set 12 Nail Art Pens Markers + 14 Sheets Nail Stencils Heart Lips Flowers Nail Stickers for Women Girl Nail Polish Pens for Nail Art Dotting Pen DIY Nails Art Design Tools
- Price
- $10.02
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 7mo ago

5 Sheets Airbrush Stencils Nail Stickers for Nail Art Bow Star Heart Butterfly Nail Stickers French Design Hollow Printing Template Stencil Nails Guides for Women Manicure DIY(Transparent-5)
- Price
- $5.78
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 9mo ago

Sun Nail Stickers Decals 9 Sheets Bohemian Style Nail Art Stickers 5D/3D Embossed Self Adhesive Moon Star Heart Flame DIY Metallic Designs Gothic Decoration Supplies Nail Accessories for Women
- Price
- $7.13
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
33
Est. top-5 brand share
53%
Top 20: 91%
Est. top-5 click share
47%
Top 20: 80%
Open market
42%
- HONGCAUP15%
- Hicarer10%
- Biutee10%
- Furimuk9%
- winthrop9%
- BASIFA5%
Demand
Nail Stencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Nail Stencils search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nail stencils105K/yr
- nail stencils for nail art76K/yr
- nail art stencils49K/yr
- nail stencil18K/yr
- airbrush stencils for nails20K/yr
- nail art stencils reusable11K/yr
- nail airbrush stencils12K/yr
- nail design stencils8K/yr
- airbrush nail stencils10K/yr
- nail vinyls7K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Stencils
We read the reviews and the return reasons for every product selling here.
“NAIL GLUE WILL NOT WORK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Stencils questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









