Nail Serum

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $866K a year.

Searches, last 12 months

658K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

8.6%

Market size, estimated

$866Ka year

Peak month

July1.4× the quietest month

Top search term

opi nail envy324K searches a year

Listings sell for $15.38 on average, from $3.26 to $22.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $15.38 that is $62K to $77K a year per listing.

Average price

$15.38inside the $15 to $100 sweet spot

Price range

$3.26–$22.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$62K–$77K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Nail Care. It carries 21,420 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#5in Nail Care

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

21,420per listing

Listings tracked

9

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months