Nail Prep

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

252K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

5.8%

Market size, estimated

$122Ka year

Peak month

January1.7× the quietest month

Top search term

nail prep204K searches a year

Listings sell for $8.32 on average, from $5.01 to $16.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.32 that is $4K to $6K a year per listing.

Average price

$8.32under the $15 to $100 sweet spot

Price range

$5.01–$16.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #119 within Base & Top Coats. It carries 9,208 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#119in Base & Top Coats

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

9,208per listing

Listings tracked

26

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months