Nail Polish Thinner

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

+34.8%

Conversion, latest week

9.3%

Market size, estimated

$255Ka year

Peak month

June1.8× the quietest month

Top search term

nail polish thinner223K searches a year

Listings sell for $7.76 on average, from $2.51 to $10.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $7.76 that is $16K to $19K a year per listing.

Average price

$7.76under the $15 to $100 sweet spot

Price range

$2.51–$10.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$16K–$19K

Returns

0.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #363 within Nail Polish. It carries 2,103 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

80%

Out of stock, average day

6.7%

Average rank

#363in Nail Polish

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

2,103per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months