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Nail Polish Set for Teens

Maybe

The top 5 products take only 21% of clicks. But shoppers spend an estimated $42K a year here, so Nail Polish Set for Teens is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$42K/yr92K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
21%top-5 click share · 45 brands · 83 sellers

Flapen Score

Nail Polish Set for Teens against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Polish Set for Teens is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Set for Teens market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Polish Set for Teens 92K times last year and spent an estimated $42K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
3.1%
Market size, estimated
$42Ka year
Peak month
December24.4× the quietest month
Top search term
eternal nail polish18K searches a year

02 · Price

A sale here is worth $14.79.

Listings sell for $14.79 on average, from $2.21 to $38.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.79 that is $0 to $1K a year per listing.

Average price
$14.79under the $15 to $100 sweet spot
Price range
$2.21–$38.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #909 within Nail Polish. It carries 4,480 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
4.8%
Average rank
#909in Nail Polish
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
4,480per listing
Listings tracked
107

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Nail Polish Set for Teens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

83

Top-5 brand share

62%

Top 20: 87%

Top-5 click share

21%

Top 20: 48%

Open market

34%

  • Brand 141%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Nail Polish Set for Teens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.4×

Search terms

Top Nail Polish Set for Teens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eternal nail polish18K/yr
  • mini nail polish bulk8K/yr
  • nail polish kit for teens14K/yr
  • nail polish sampler4K/yr
  • nail polish set for teens14K/yr
  • eternal nail polish set4K/yr
  • teen nail polish4K/yr
  • teen nail polish set7K/yr
  • nail polish sets for teens7K/yr
  • nail polish kits for teens6K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Set for Teens

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
14%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Bottles are too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Polish Set for Teens questions

Answered from the same tracked data.