Is nail polish remover pot profitable to sell on Amazon United States?

The niche generates $91K/yr across 9 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (44/100).

How competitive is the nail polish remover pot niche?

6 brands and 32 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in nail polish remover pot?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.0%.

When does demand for nail polish remover pot peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the nail polish remover pot niche?

Listings span $5.36–$9.74; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.

nail polish remover pot

Skip it

Prices mostly outside the sweet spot ($5.36–$9.74) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good733

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.6%

90-day search growth — must beat 0% to launch

Market size

Bad$91K

$91K/yr · 97K searches

Avg price

Bad$8.18

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad$5.36–$9.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, nail polish remover pot is a $91K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

nail polish remover pot market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $82K–$102K; units × avg price
Conversion rate: 11.5%
Avg BSR: #164
Page quality: 0%
Prime: 89%
Sponsored: 78%
Out of stock: 5.3%
Avg brand age: 52 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Olive & June53%
Cutex18%
modelones12%
ella+mila8%
GELLEN5%
FACESCANADA4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +11.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top nail polish remover pot search terms

nail polish remover pot57K/yr +10.4%8.7% conv.
olive and june nail polish remover16K/yr +21.9%16.0% conv.
nail polish remover jar6K/yr +22.4%4.9% conv.
nail polish remover dip jar5K/yr +3.7%8.3% conv.
nail polish remover sponge5K/yr +10.0%7.9% conv.
nail polish remover dip4K/yr +5.1%8.1% conv.
olive and june nail polish remover pot3K/yr -15.0%23.1% conv.
nail polish remover sponge jar1K/yr +166.1%6.0% conv.
nail polish remover dip sponge jar1K/yr -64.9%6.0% conv.

All search terms

Top nail polish remover pot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olive & June$9.544.7★528 rev

Olive & June$9.744.3★69 rev

Modelones Nail Polish Remover Pot with Two Sponge-Top Lid Acetone-Free Fingernail Polish Removal with Jojoba Oil Gentle Non-Drying Nourishing and Hypoallergenic Formula for Home Nail Art 2.71 FlOz

modelones$9.574.3★483 rev

Cutex Nail Polish Remover Twist & Scrub Sponge 1.75 oz - 2 Pack

Cutex$7.624.1★2,157 rev

Cutex Twist & Scrub Remover Jar 2 fl oz (59 ml)

Cutex$6.233.6★2,432 rev

Newest

by launch date

GELLEN Nail Polish Remover Jar Dip Twist Sponge Nail Polish Remover Pot For Fingernails Fragrance Acetone Free Non-drying Formula Shea Butter & Vitamin E 5-9s Quick Removal Non-toxic

GELLEN$7.9260 rev

2mo ago

ella+mila Clean Break Non-Acetone Nail Polish Remover Pot - Acetone Free Gentle Polish Remover Dip Jar with Sponge for Fingers & Toes - Travel Size Light Cotton Candy Scent (2.3 fl oz)

ella+mila$5.36115 rev

5mo ago

Modelones Nail Polish Remover Pot with Two Sponge-Top Lid Acetone-Free Fingernail Polish Removal with Jojoba Oil Gentle Non-Drying Nourishing and Hypoallergenic Formula for Home Nail Art 2.71 FlOz

modelones$9.57483 rev

6mo ago

Gellen Nail Polish Remover Dip Twist Sponge Nail Polish Remover Pot For Fingernail Toenail Non-Acetone Fragrance Free 5-9s Quick Removal Lavender Scent No drying Formula Shea Butter & Vitamin E

GELLEN$8.7560 rev

8mo ago

Olive & June$9.7469 rev

1y ago

What buyers say about nail polish remover pot

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use23%

“easy to fold”

Ease Of Cleaning15%

“The sponge top design also helps keep things cleaner”

Quality-Overall9%

“Their nail treatments are excellent”

Efficiency8%

“It works”

Smell7%

“There also is a pleasant fragrance which was a nice surprise”

Value For Money3%

“has a reasonable price”

Cleansing3%

“This has made removing nail polish so easy”

Soft Feel3%

“What I love most is how gentle it is”

Stitch/Finish/Polish2%

“Easy way to remove polish works good”

Advertised Vs Actual Product2%

“gets the job done”

What buyers complain about

Size-Overall37%

“this jar is VERY small”

Leak-Proof7%

“the container is very leaky”

Functionality-Overall6%

“I wish I had a read the reviews before purchasing this stuff when I tell you it does not do anything it does not do nothing nothing I'm so sad”

Durability6%

“spunge broke inside 1st use”

Smell6%

“And secondly, the odor was much too strong for me”

Ease Of Cleaning4%

“they would get dirty after a while”

Advertised Vs Actual Product3%

“i found the photo misleading”

Value For Money3%

“price are ridiculous”

Moist/Dry2%

“the sponge feels almost dry”

Ease Of Use2%

“Unable to use it”

Top return reasons

Functionality-Overall28%

Leak-Proof18%

Durability12%

Smell11%

Defective Material/Parts9%

Advertised Vs Actual Product8%

Value For Money6%

Moist/Dry4%

Oily/Greasy3%

Dilute/Watery2%

Common questions

Is nail polish remover pot profitable to sell on Amazon United States?: The niche generates $91K/yr across 9 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Skip it (44/100).
How competitive is the nail polish remover pot niche?: 6 brands and 32 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in nail polish remover pot?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 0.0%.
When does demand for nail polish remover pot peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the nail polish remover pot niche?: Listings span $5.36–$9.74; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 733 reviews — the moat a new listing must climb.