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Nail Polish Remover Pen

Maybe

An estimated 0.5% of orders come back. But prices span $4.14–$12.59, mostly outside the sweet spot, so Nail Polish Remover Pen is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$111K/yr151K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
62%top-5 click share · 13 brands · 34 sellers

Flapen Score

Nail Polish Remover Pen against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Polish Remover Pen is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Remover Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Polish Remover Pen 151K times last year and spent an estimated $111K. The top 5 brands take 71% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
10.1%
Market size, estimated
$111Ka year
Peak month
July1.4× the quietest month
Top search term
nail polish remover pen80K searches a year

02 · Price

A sale here is worth $7.23.

Listings sell for $7.23 on average, from $4.14 to $12.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $7.23 that is $5K to $7K a year per listing.

Average price
$7.23under the $15 to $100 sweet spot
Price range
$4.14–$12.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$5K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #115 within Nail Polish Remover. It carries 882 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
2.1%
Average rank
#115in Nail Polish Remover
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
882per listing
Listings tracked
16

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nail Polish Remover Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

34

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Brand 131%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Nail Polish Remover Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nail Polish Remover Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail polish remover pen80K/yr
  • nail polish corrector pen30K/yr
  • polish remover pen8K/yr
  • nail polish remover stick7K/yr
  • nail polish remover pen clean up7K/yr
  • nail corrector pen7K/yr
  • nail polish corrector6K/yr
  • acetone pen4K/yr
  • nail polish remover sticks3K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Remover Pen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Cleaning”
11%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“didnt work very well”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nail Polish Remover Pen questions

Answered from the same tracked data.