Nail Polish Remover

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.7M a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

+23.7%

Conversion, latest week

18.0%

Market size, estimated

$4.7Ma year

Peak month

June1.5× the quietest month

Top search term

nail polish remover3.2M searches a year

Listings sell for $7.03 on average, from $1.98 to $15.58. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $7.03 that is $211K to $281K a year per listing.

Average price

$7.03under the $15 to $100 sweet spot

Price range

$1.98–$15.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

$211K–$281K

Returns

0.1%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Nail Polish Remover. It carries 14,391 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Nail Polish Remover

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

14,391per listing

Listings tracked

21

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

54 months