Is nail polish remover profitable to sell on Amazon United States?

The niche generates $4.7M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Launch it (57/100).

How competitive is the nail polish remover niche?

13 brands and 562 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in nail polish remover?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.

When does demand for nail polish remover peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the nail polish remover niche?

Listings span $1.98–$15.58; the average listing price is $7.03 (sweet spot $15–$100). The average incumbent carries 14,391 reviews — the moat a new listing must climb.

nail polish remover

Launch it

A $4.7M/yr market growing +23.7% this quarter with returns at 0.1% — clears our launch bar.

Conversion

Incredible18.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$4.7M

$4.7M/yr · 3.7M searches

Growth

Good+23.7%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.03

avg listing price — sweet spot $15–$100

Review moat

Bad14,391.48

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$1.98–$15.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, nail polish remover is a $4.7M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 57/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

nail polish remover market data

Units sold / yr: 600K–800K; avg 30,000–40,000/product
Revenue / yr: $4.2M–$5.6M; units × avg price
Conversion rate: 18.0%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

562

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

15%

Cutex55%
Glamonade9%
Onyx Professional7%
GELLEN6%
NINJA QUEST5%
Amazon Essentials4%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top nail polish remover search terms

nail polish remover3.2M/yr +23.6%16.1% conv.
polish remover135K/yr +22.3%13.7% conv.
fingernail polish remover106K/yr +38.1%16.3% conv.
cutex nail polish remover56K/yr +26.3%19.4% conv.
finger nail polish remover51K/yr +37.0%14.7% conv.
nail polish removers43K/yr -13.3%5.7% conv.
nail paint remover14K/yr +32.9%10.5% conv.
quita esmaltes para uas13K/yr +7.3%8.1% conv.
mail polish remover12K/yr +19.9%14.8% conv.
cutex11K/yr +11.6%7.7% conv.

All search terms

Top nail polish remover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cutex Strength Shield Nail Polish Remover Leaves Fingernails & Toenails Looking Healthy Contains Vitamins E B5 & Hydrolyzed Silk 6.7 fl oz

Cutex$2.984.8★21,491 rev

Cutex Gel Nail Polish Remover Ultra-Powerful & Removes Glitter and Dark Colored Paints Paraben Free 6.76 Fl Oz

Cutex$2.804.6★51,945 rev

Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish

Onyx Professional$8.724.6★22,756 rev

Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)

Glamonade$9.424.4★472 rev

Gellen Nail Polish Remover Non Acetone Nail Polish Removal for Regular Nail Polishes Jasmine Scent Healthy Nail Polish Remover with Easy Push-down Pump 6.09 Fl Oz

GELLEN$7.494.4★1,389 rev

Newest

by launch date

Amazon Essentials Nail Polish Remover Nourishing Acetone-Based Formulated with Panthenol and Vitamin E 6 Fl Oz

Amazon Essentials$1.9846 rev

1mo ago

Amazon Essentials Nail Polish Remover Strengthening Acetone-Based Formula Formulated with Panthenol and Vitamin E 6 Fl Oz

Amazon Essentials$2.0045 rev

2mo ago

Nail Polish Remover Pads - 100 Pack - Non-Acetone - Individually Wrapped Wipes - Gentle Formula - Fingernail Polish Remover - Bulk Value Set for Home Salon & Travel

WGF PROFESSIONAL NAIL CARE$15.58417 rev

7mo ago

Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)

Glamonade$9.42472 rev

10mo ago

Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish

Onyx Professional$8.7222,756 rev

1y ago

What buyers say about nail polish remover

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to remove”

Efficiency14%

“The item works really well”

Quality-Overall13%

“Good and affordable”

Ease Of Cleaning11%

“Cleans well”

Smell9%

“No strong odor”

Advertised Vs Actual Product7%

“As described”

Value For Money7%

“WORTH THE PRICE”

Stitch/Finish/Polish2%

“I really like these-they have ample polish remover on them and work well”

Moist/Dry2%

“Moisturizing”

Soft Feel1%

“Gentle”

What buyers complain about

Functionality-Overall22%

“Did not work as expected”

Smell13%

“Smells weird”

Value For Money8%

“Overpriced”

Size-Overall7%

“The bottle is super small”

Leak-Proof6%

“Leaked”

Moist/Dry6%

“Some were completely dry”

Ease Of Cleaning5%

“a little messy”

Advertised Vs Actual Product3%

“not as described”

Ease Of Use2%

“Hard to Open”

Quality-Overall2%

“Garbage”

Top return reasons

Functionality-Overall30%

Smell17%

Advertised Vs Actual Product12%

Leak-Proof12%

Value For Money5%

Size-Overall5%

Defective Material/Parts3%

Moist/Dry3%

Motor Power1%

Strength1%

Common questions

Is nail polish remover profitable to sell on Amazon United States?: The niche generates $4.7M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Launch it (57/100).
How competitive is the nail polish remover niche?: 13 brands and 562 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in nail polish remover?: Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.
When does demand for nail polish remover peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the nail polish remover niche?: Listings span $1.98–$15.58; the average listing price is $7.03 (sweet spot $15–$100). The average incumbent carries 14,391 reviews — the moat a new listing must climb.