Nail Polish Rack

Shoppers searched for this 723K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $345K a year.

Searches, last 12 months

723K

Growth, 90 days vs prior 90

+0.0%

Conversion, latest week

2.0%

Market size, estimated

$345Ka year

Peak month

January1.3× the quietest month

Top search term

nail polish shelves102K searches a year

Listings sell for $23.65 on average, from $8.81 to $86.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.65 that is $12K to $18K a year per listing.

Average price

$23.65inside the $15 to $100 sweet spot

Price range

$8.81–$86.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$12K–$18K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #271 within Bags & Cases. It carries 1,210 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#271in Bags & Cases

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,210per listing

Listings tracked

30

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months