Nail Polish Organizer

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

1.6%

Market size, estimated

$2.0Ma year

Peak month

December2.0× the quietest month

Top search term

nail polish organizer1.9M searches a year

Listings sell for $23.97 on average, from $4.44 to $52.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $23.97 that is $24K to $30K a year per listing.

Average price

$23.97inside the $15 to $100 sweet spot

Price range

$4.44–$52.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$24K–$30K

Returns

2.5%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #247 within Nail Polish. It carries 2,689 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#247in Nail Polish

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,689per listing

Listings tracked

70

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months