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Nail Polish Holder Stand

Fail

Shoppers spend an estimated $59K a year here, so Nail Polish Holder Stand is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$59K/yr152K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
51%top-5 click share · 17 brands · 23 sellers

Flapen Score

Nail Polish Holder Stand against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Polish Holder Stand is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Holder Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Polish Holder Stand 152K times last year and spent an estimated $59K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
3.8%
Market size, estimated
$59Ka year
Peak month
December6.1× the quietest month
Top search term
nail polish holder stand68K searches a year

02 · Price

A sale here is worth $10.19.

Listings sell for $10.19 on average, from $5.42 to $19.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.19 that is $3K to $5K a year per listing.

Average price
$10.19under the $15 to $100 sweet spot
Price range
$5.42–$19.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,332 within Nail Polish. It carries 2,336 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,332in Nail Polish
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,336per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nail Polish Holder Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

25%

  • Brand 141%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Nail Polish Holder Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Nail Polish Holder Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail polish holder stand68K/yr
  • nail polish bottle holder46K/yr
  • nail polish bottle holder tilted9K/yr
  • untippable nail polish holder7K/yr
  • tweexy hinge untippable nail polish bottle holder5K/yr
  • tweexy nail polish holder11K/yr
  • tweexy4K/yr
  • untippable nail polish bottle holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Holder Stand

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Assembly/Installation”
1.4%of orders come back
“Assembly difficult”
A buyer, on “Assembly/Installation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Polish Holder Stand questions

Answered from the same tracked data.