Nail Polish for Toddlers

Shoppers searched for this 993K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $772K a year.

Searches, last 12 months

993K

Growth, 90 days vs prior 90

+14.3%

Conversion, latest week

5.4%

Market size, estimated

$772Ka year

Peak month

December2.6× the quietest month

Top search term

piggy paint322K searches a year

Listings sell for $14.48 on average, from $7.57 to $28.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $14.48 that is $7K to $11K a year per listing.

Average price

$14.48under the $15 to $100 sweet spot

Price range

$7.57–$28.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.1%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #439 within Nail Polish. It carries 2,784 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#439in Nail Polish

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,784per listing

Listings tracked

29

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months