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Nail Polish Drying Drops

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 96% of clicks, so Nail Polish Drying Drops is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$157K/yr168K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
70%top-5 click share · 7 brands · 56 sellers

Flapen Score

Nail Polish Drying Drops against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Polish Drying Drops is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Polish Drying Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Polish Drying Drops 168K times last year and spent an estimated $157K. The top 5 brands take 96% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $157K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
8.7%
Market size, estimated
$157Ka year
Peak month
May2.0× the quietest month
Top search term
olive and june quick dry nail polish27K searches a year

02 · Price

A sale here is worth $10.73.

Listings sell for $10.73 on average, from $7.38 to $24.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.73 that is $11K to $13K a year per listing.

Average price
$10.73under the $15 to $100 sweet spot
Price range
$7.38–$24.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Base & Top Coats. It carries 2,014 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Base & Top Coats
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,014per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Nail Polish Drying Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$31K$47K$63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

56

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • OPI42%
  • Olive & June39%
  • Essence Cosmetics9%
  • Karlash3%
  • duri3%
  • Orly2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Nail Polish Drying Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Nail Polish Drying Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olive and june quick dry nail polish27K/yr
  • nail polish drying drops17K/yr
  • nail drying drops15K/yr
  • opi drip dry drops15K/yr
  • olive and june quick dry10K/yr
  • dry drops for nails8K/yr
  • quick dry drops for nail polish9K/yr
  • opi drip dry7K/yr
  • nail dry drops6K/yr
  • quick dry nail drops7K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Polish Drying Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry15%+1.44

you have to wait longer for it to dry

Dried out and half gone

they seemed super dry

Size-Overall8%−0.06

the bottle is sooooo tiny

Dropper is too short

Tiny

Functionality-Overall8%−0.08

Doesnt go on very well

Doesnt work

Did not work as well as I hoped

Advertised Vs Actual Product7%+0.54

misleading description

Misrepresentation of product

not quite as pictured

Ease Of Cleaning5%−0.03

Its makes applying kinda messy

This product is a huge mess

messy

Love

Moist/Dry24%+1.44

Quick drying

dries very quickly

Speeds up drying time

Color16%+0.72

Cute color

Great color

Beautiful shade as well

Advertised Vs Actual Product9%+0.54

Does exactly what it says

IT Does what it says

As described

Quality-Overall6%−0.02

It it really is such amazing value for the Polish quality

Excellent product

This is a good products

Value For Money6%+0.20

Decent amount of product for the money

great price

Great value in my opinion

Return

0.1% Return rate 29% Fixable by listing

Functionality-Overall16%▅▆█▁▃▂

Doesnt go on very well

Doesnt work

Did not work as well as I hoped

Size-Overall15%▅▃▁█▄▇

the bottle is sooooo tiny

Dropper is too short

Tiny

Defective Material/Parts12%▇█▄▁▆▅
Leak-Proof11%▁▁▃▁▃█
Advertised Vs Actual Product9%█▂▃▁▇▁

misleading description

Misrepresentation of product

not quite as pictured

FAQ

Common Nail Polish Drying Drops questions

Answered from the same tracked data.