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Nail Painting Kit

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $55K a year here, so Nail Painting Kit is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$55K/yr209K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
23%top-5 click share · 44 brands · 60 sellers

Flapen Score

Nail Painting Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Painting Kit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Painting Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Painting Kit 209K times last year and spent an estimated $55K. The top 5 brands take 58% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
2.5%
Market size, estimated
$55Ka year
Peak month
June1.6× the quietest month
Top search term
nail art kit with everything25K searches a year

02 · Price

A sale here is worth $10.63.

Listings sell for $10.63 on average, from $4.37 to $49.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.63 that is $0 to $1K a year per listing.

Average price
$10.63under the $15 to $100 sweet spot
Price range
$4.37–$49.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #91 within Nail Art Accessories. It carries 3,329 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#91in Nail Art Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,329per listing
Listings tracked
89

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
26 months

Products

Top Nail Painting Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

60

Top-5 brand share

58%

Top 20: 86%

Top-5 click share

23%

Top 20: 54%

Open market

39%

  • Brand 120%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 63%

Demand

Nail Painting Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Nail Painting Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail art kit with everything25K/yr
  • nail embellishments22K/yr
  • gel nail design kit23K/yr
  • gel art12K/yr
  • beetles nail art14K/yr
  • adornos para uas12K/yr
  • encapsulated nail art11K/yr
  • nail art 3d8K/yr
  • nail designs for gel nails6K/yr
  • decoracion para uas acrlicas8K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Painting Kit

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Color”
0.8%of orders come back
“color not as described”
A buyer, on “Color”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nail Painting Kit questions

Answered from the same tracked data.