Nail Mat

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

4.8%

Market size, estimated

$123Ka year

Peak month

December1.6× the quietest month

Top search term

nail mat102K searches a year

Listings sell for $8.57 on average, from $5.21 to $19.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.57 that is $2K to $4K a year per listing.

Average price

$8.57under the $15 to $100 sweet spot

Price range

$5.21–$19.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #307 within Tools. It carries 2,525 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#307in Tools

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,525per listing

Listings tracked

31

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months