Nail Kit

Shoppers searched for this 23.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.1M a year.

Searches, last 12 months

23.0M

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

2.3%

Market size, estimated

$12.1Ma year

Peak month

December1.9× the quietest month

Top search term

nail kit4.8M searches a year

Listings sell for $23.42 on average, from $4.87 to $93.64. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $23.42 that is $141K to $187K a year per listing.

Average price

$23.42inside the $15 to $100 sweet spot

Price range

$4.87–$93.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

6,000–8,000

Revenue per listing a year

$141K–$187K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within False Nails & Accessories. It carries 9,569 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in False Nails & Accessories

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

9,569per listing

Listings tracked

58

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

35 months