Nail Kit
PassNail Kit scores 67 out of 100, a Pass. Shoppers spend $12.1M a year here, demand is soft, at -4.5% this quarter, and returns run at 1.3% of orders.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $12.1M/yr23.0M searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 30%top-5 click share · 29 brands · 43 sellers
Flapen Score
Nail Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Nail Kit is stronger. Inside it, weaker.
Market
The Nail Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Nail Kit 23.0M times last year and spent an estimated $12.1M. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 23.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.1M a year.
- Searches, last 12 months
- 23.0M
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $12.1Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- nail kit4.8M searches a year
02 · Price
A sale here is worth $23.42.
Listings sell for $23.42 on average, from $4.87 to $93.64. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $23.42 that is $141K to $187K a year per listing.
- Average price
- $23.42inside the $15 to $100 sweet spot
- Price range
- $4.87–$93.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $141K–$187K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within False Nails & Accessories. It carries 9,569 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #62in False Nails & Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 9,569per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 8 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Nail Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beetles Gel Nail Polish Kit with U V Light - 80Pcs Color Enchantment 55 Colors Gel Nail Kit with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
- Price
- $26.04
- Rating
- 4.3/5
- Reviews
- 25,376
- Age
- 2y ago
COSCELIA Acrylic Nail Kit for Beginners with Everything Professional Nails Kit Acrylic Set with Drill and U V Light Glitter Powder Decorations Rhinstones DIY Gifts for Women
- Price
- $21.42
- Rating
- 4.3/5
- Reviews
- 1,369
- Age
- 1y ago
COSCELIA 53pcs Gel Nail Polish Kit with U V light and Drill Starter Kit 35 Colors Gel Nail Polish with 5pcs Top Base Coat Nail Art Professional Gel Manicure Kits Gifts for Women Teens Girls
- Price
- $28.36
- Rating
- 4.4/5
- Reviews
- 2,257
- Age
- 1y ago
JODSONE Gel Nail Polish Kit with U V Light 32 Colors Gel Polish Nail + 4 Functional Adhesive Bottles Kit Soak Off Manicure Tools Gifts for Women
- Price
- $24.23
- Rating
- 4.3/5
- Reviews
- 33,141
- Age
- 5y ago
Beetles Gel Nail Polish Kit with U V Light -54 Pcs Gel Nail Kit Four Seasons Glow 32 Colors Set with Everything Base Top Coat Soak Off at Home Nail Kit Salon Manicure Beginner Gifts for Women Girls
- Price
- $22.38
- Rating
- 4.3/5
- Reviews
- 2,228
- Age
- 1y ago
Trending
90-day click momentum
Beetles Gel Nail Kit Flat-X Almond Short 320pcs 16 Sizes Nail Tips with 15g Nail Glue Gel Hands-Free 7.5ml Base Gel & Top Coat Mini Lamp for Acrylic Press On Nail Extension DIY Set at Home
- Price
- $21.57
- Rating
- 4.4/5
- Reviews
- 48,422
- Age
- 2y ago
Aprs Gel-X Professional Nail Extension Starter Kit 14 Sizes 00-9 w/ Half Sizes Soft Gel-X Tips HEMA/TPO-Free (Natural Almond Short)
- Price
- $93.64
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 6mo ago
VANREESA 115Pcs Gel Nail Polish Kit with U V Light Nail Drill Almond Nail Tips -40 All Seasons Colors Gel Polish Set with 5Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women
- Price
- $49.51
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
VANREESA 148Pcs Gel Nail Polish Kit with U V Light Almond Nail Tips Nail Drill -60 All Seasons Colors Gel Polish Set with 6Pcs Base Top Coat Gel Nail Kit for Beginners with Everything Gifts for Women
- Price
- $55.38
- Rating
- 4.3/5
- Reviews
- 250
- Age
- 2y ago
Glamonade Acrylic Nail Kit for Beginners: Professional Nail Set with Drill Acrylic Powder Gel Polish Nail Stamp for Home Starter Practice & DIY Manicure
- Price
- $36.33
- Rating
- 4.3/5
- Reviews
- 873
- Age
- 11mo ago
Newest
by launch dateAprs Gel-X Professional Nail Extension Starter Kit 14 Sizes 00-9 w/ Half Sizes Soft Gel-X Tips HEMA/TPO-Free (Natural Almond Short)
- Price
- $93.64
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 6mo ago
Glamonade Acrylic Nail Kit for Beginners: Professional Nail Set with Drill Acrylic Powder Gel Polish Nail Stamp for Home Starter Practice & DIY Manicure
- Price
- $36.33
- Rating
- 4.3/5
- Reviews
- 873
- Age
- 11mo ago
Misssix Short Almond Gel Nail Tips Kit 216Pcs Pre Etched Clear Fake Nails Full Cover False Nail 9-in-1 Gel Glue and Portable Mini U V Nail Lamp for Women 12 Sizes
- Price
- $10.34
- Rating
- 4.3/5
- Reviews
- 929
- Age
- 1y ago
YALSYNY NAIL POLISH KIT with U V Lamp and Drill Starter Kit 36 Colors Gel Nail Polish Nail Art Gel Manicure Kit
- Price
- $25.27
- Rating
- 4.1/5
- Reviews
- 1,869
- Age
- 1y ago
Beetles Gel Nail Polish Kit with U V Light -54 Pcs Gel Nail Kit Four Seasons Glow 32 Colors Set with Everything Base Top Coat Soak Off at Home Nail Kit Salon Manicure Beginner Gifts for Women Girls
- Price
- $22.38
- Rating
- 4.3/5
- Reviews
- 2,228
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
43
Top-5 brand share
60%
Top 20: 90%
Top-5 click share
30%
Top 20: 64%
Open market
36%
- beetles Gel Polish31%
- COSCELIA12%
- JODSONE7%
- VANREESA6%
- SAVILAND5%
- Misssix3%
Demand
Nail Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Nail Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nail kit4.8M/yr
- gel x nail kit3.7M/yr
- gel nail kit2.5M/yr
- acrylic nail kit3.0M/yr
- nail kit for beginners with everything1.1M/yr
- manicure kit for women1.1M/yr
- gel nail polish kit871K/yr
- manicure kit725K/yr
- beetles nail kit523K/yr
- gel polish kit607K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Bad quality
Not the quality expected
they wont fit properly
Really small
Slightly long
Broke immediately
broke right away
Breaks easily
Barely works
It never worked
DOESNT WORK
ALLERGIC REACTION
Severe allergic reaction
Allergic Reaction
Love
good quality tools
Good quality set
Excellent Product
Great deal
Great Buy for the Money
Great Buy
Easy application
Easy for beginners
EASY TO USE
Amazing color
Great color choices
Color is cute
As described
As advertised
Exactly what I ordered
Return
1.3% Return rate 35% Fixable by listing
Barely works
It never worked
DOESNT WORK
they wont fit properly
Really small
Slightly long
Cheap quality
Bad quality
Not the quality expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Kit questions
Answered from the same tracked data.