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Nail Guard Pro

Fail

The top 5 brands take 100% of clicks, so Nail Guard Pro is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$148K/yr97K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
97%top-5 click share · 5 brands · 14 sellers

Flapen Score

Nail Guard Pro against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Guard Pro is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Guard Pro market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Guard Pro 97K times last year and spent an estimated $148K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
11.6%
Market size, estimated
$148Ka year
Top search term
sally hansen repair and rescue28K searches a year

02 · Price

A sale here is worth $13.19.

Listings sell for $13.19 on average, from $6.98 to $19.97. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $13.19 that is $10K to $13K a year per listing.

Average price
$13.19under the $15 to $100 sweet spot
Price range
$6.98–$19.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Nail Care. It carries 13,943 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#36in Nail Care
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
13,943per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Nail Guard Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 238%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Nail Guard Pro search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Nail Guard Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sally hansen repair and rescue28K/yr
  • nail guard pro17K/yr
  • ephd bond repair nail treatment13K/yr
  • nailguard pro by evolene8K/yr
  • ephd nail treatment12K/yr
  • sally hansen nail repair4K/yr
  • sally hansen repair and rescue super strength3K/yr
  • epres ephd bond repair nail treatment3K/yr
  • ephd2K/yr
  • epres nail treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Guard Pro

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
17%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Didn't work for me”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nail Guard Pro questions

Answered from the same tracked data.