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Nail Growth Oil

Fail

Demand is soft, at -27.5% this quarter, so Nail Growth Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$331K/yr450K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
77%top-5 click share · 7 brands · 32 sellers

Flapen Score

Nail Growth Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Growth Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Growth Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Growth Oil 450K times last year and spent an estimated $331K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
7.2%
Market size, estimated
$331Ka year
Peak month
March2.2× the quietest month
Top search term
nail growth oil265K searches a year

02 · Price

A sale here is worth $10.24.

Listings sell for $10.24 on average, from $4.57 to $25.72. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $10.24 that is $20K to $26K a year per listing.

Average price
$10.24under the $15 to $100 sweet spot
Price range
$4.57–$25.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$20K–$26K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Nail Care. It carries 15,939 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Nail Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
15,939per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Nail Growth Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

32

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 147%
  • Brand 237%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Nail Growth Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Nail Growth Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail growth oil265K/yr
  • bliss kiss cuticle oil pen30K/yr
  • brother cosmetics nail growth oil43K/yr
  • bliss kiss14K/yr
  • bliss kiss cuticle oil10K/yr
  • brother nail growth oil11K/yr
  • bliss kiss nail oil7K/yr
  • brothers cosmetics nail growth oil9K/yr
  • nail growth and strengthener oil4K/yr
  • nail growth oil pen7K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Growth Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
18%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nail Growth Oil questions

Answered from the same tracked data.