Nail Forms
MaybeReturns run at only 1.5% of orders. But products sell for $7.67 on average, outside the sweet spot, so Nail Forms is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $253K/yr481K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 59%top-5 click share · 19 brands · 21 sellers
Flapen Score
Nail Forms against its category
The dotted line is the Beauty & Personal Care average. Past it, Nail Forms is stronger. Inside it, weaker.
Market
The Nail Forms market on Amazon at a glance
Nail Forms is a $253K a year market on Amazon United States, with 481K searches a year. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 481K times a year and 6.8% buy. Search demand moved -5.5% in 90 days, so the $253K a year market is softening.
- Search volume
- 481K
- Search growth, 90 days
- -5.5%
- Conversion
- 6.8%
- Market size
- $253K
02 · Money
The money is there.
Shoppers bought 30K to 40K units at $7.67 on average, 1,500 to 2,000 per product. Units times price is $230K to $307K a year.
- Units sold
- 30K–40K
- Units per product
- 1,500–2,000
- Average price
- $7.67
- Units × price
- $230K–$307K
03 · Shelf
Brands here are settling in.
The average listing ranks #51. 100% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.7% of the time. The average brand has sold here for 44 months.
- Average BSR
- #51
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.7%
- Average brand age
- 44 months
Products
Top Nail Forms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
200 PCS Nail Forms for Builder Gel AHIER Self-adhesive Nail Extension Forms for DIY at Home Professional Nails Art Supplies
- Price
- $5.14
- Rating
- 4.3/5
- Reviews
- 7,755
- Age
- 7y ago
VNC 200Pcs Long Nail Forms Extension Set 100 Pcs Gold + 100 Pcs Silver Nail form guide stickers Thick Nail Art Tips Extension Forms Durable Acrylic Nail Paper Forms Numbers Marked Nail Former Stickers
- Price
- $4.07
- Rating
- 4.3/5
- Reviews
- 998
- Age
- 4y ago
Nailskey Nail Forms for Gel Builder - 100 Pcs Self Adhesive Nail Extension Stickers for Acrylic UV & Poly Gel with Tip Sculpting Guide - Nail Art for Home & Salon (Pack of 100)
- Price
- $4.09
- Rating
- 4.2/5
- Reviews
- 2,947
- Age
- 3y ago
MelodySusie Nail Forms for Nail Extensions 100PCS Long Length and Strong Adhesion for Acrylic Builder Gel and Poly Gel for Home DIY and Salon Tools
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 8mo ago
Saviland Long Length Reusable Nail Forms: Super Sticky Duable Poly Gel Nail Forms Sturdy Nail Extension Forms Paper Nail Forms Self-adhesive Nail Model Stencils for Acrylic Nails Builder Nail Gel
- Price
- $7.94
- Rating
- 4.2/5
- Reviews
- 15,783
- Age
- 2y ago
Trending
90-day click momentum
YOKEFELLOW Original Sandwich Nails Dual Forms - 240Pcs Nail Mold for Quick Nails Extension No Paper Forms Needed 15 Sizes Plastic Form Salon Nail Art Tools(W558-Almond)
- Price
- $24.87
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 7mo ago
BQAN 100PCS Nail Forms for Builder Gel Self Adhesive Nail Extension Forms Professional Nails Art Tips for Acrylic Nails Poly Gel
- Price
- $5.23
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago
RAQEHO 200 Nail Forms for Builder Gel - Durable Nail Extension Forms for Acrylic Nails Paper NailForms Stickers for Sculpting Almond Coffin Shapes NailSupplies for Home & Salon
- Price
- $4.52
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 8mo ago
MelodySusie Nail Forms for Nail Extensions 100PCS Long Length and Strong Adhesion for Acrylic Builder Gel and Poly Gel for Home DIY and Salon Tools
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 8mo ago
500 Pcs Nail Forms Gold Horseshoe Nail Extension Guide Paper Forms for Builder Gel Polygel Acrylic Nails
- Price
- $7.17
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 2y ago
Newest
by launch dateYOKEFELLOW Original Sandwich Nails Dual Forms - 240Pcs Nail Mold for Quick Nails Extension No Paper Forms Needed 15 Sizes Plastic Form Salon Nail Art Tools(W558-Almond)
- Price
- $24.87
- Rating
- 4.5/5
- Reviews
- 280
- Age
- 7mo ago
BQAN 100PCS Nail Forms for Builder Gel Self Adhesive Nail Extension Forms Professional Nails Art Tips for Acrylic Nails Poly Gel
- Price
- $5.23
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 7mo ago
RAQEHO 200 Nail Forms for Builder Gel - Durable Nail Extension Forms for Acrylic Nails Paper NailForms Stickers for Sculpting Almond Coffin Shapes NailSupplies for Home & Salon
- Price
- $4.52
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 8mo ago
MelodySusie Nail Forms for Nail Extensions 100PCS Long Length and Strong Adhesion for Acrylic Builder Gel and Poly Gel for Home DIY and Salon Tools
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 8mo ago
Nail Dual Forms for Poly Gel 288PCS French Nail Forms 8 Shapes 12 Sizes Clear Poly Gel Nail Molds for DIY Nails Extension Kit for Salon-Quality Manicures at Home
- Price
- $7.78
- Rating
- 4.3/5
- Reviews
- 718
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
21
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
31%
- AHIER29%
- VNC14%
- Nailskey7%
- MelodySusie6%
- SAVILAND6%
- Yokilly6%
Demand
Nail Forms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nail Forms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nail forms204K/yr
- nail forms for builder gel101K/yr
- nail form27K/yr
- nail extension forms27K/yr
- forms15K/yr
- builder gel nail forms12K/yr
- nail forms for acrylic nails16K/yr
- gel nail forms9K/yr
- builder gel forms8K/yr
- builder gel extension forms6K/yr
Reviews and returns
What reviews say buyers love and hate about Nail Forms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesive
NOT STICKY ENOUGH
Dont stick as well
the shape comes out a little weird
The size and shape aren't very good
very hard to find the correct form to my nail
Not easy to use
Not easy to apply
Very hard to us
They dont fit
there are just a lot of large sizes
Very short
they dont work easily for me
They dont perform well
Did not work for me
Love
Easy to use
Great for beginners
Easy to work with
Excellent product
I really like this builder gel - the quality is excellent
These nail forms are a good quality and value
Good adhesion
They stick good
strong adhesive
Great and affordable
Great price
Worth the money
Just what I needed
Works great, and did the job
As described
Return
1.5% Return rate 49% Fixable by listing
They dont fit
there are just a lot of large sizes
Very short
they dont work easily for me
They dont perform well
Did not work for me
the shape comes out a little weird
The size and shape aren't very good
very hard to find the correct form to my nail
The pictures are very deceiving
This is false advertising
.Not my photo
Poor adhesive
NOT STICKY ENOUGH
Dont stick as well
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nail Forms questions
Answered from the same tracked data.