Nail Forms

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months

481K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

6.8%

Market size, estimated

$253Ka year

Peak month

January1.3× the quietest month

Top search term

nail forms204K searches a year

Listings sell for $7.67 on average, from $3.94 to $24.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $7.67 that is $12K to $15K a year per listing.

Average price

$7.67under the $15 to $100 sweet spot

Price range

$3.94–$24.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$12K–$15K

Returns

1.5%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #51 within False Nails & Accessories. It carries 1,928 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#51in False Nails & Accessories

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,928per listing

Listings tracked

20

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months