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Nail File Kit

Fail

The average product has 11,853 reviews to catch up to, so Nail File Kit is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$154K/yr215K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
47%top-5 click share · 17 brands · 22 sellers

Flapen Score

Nail File Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail File Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail File Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Nail File Kit 215K times last year and spent an estimated $154K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
9.1%
Market size, estimated
$154Ka year
Peak month
December2.1× the quietest month
Top search term
nail file kit103K searches a year

02 · Price

A sale here is worth $7.84.

Listings sell for $7.84 on average, from $4.01 to $18.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.84 that is $4K to $6K a year per listing.

Average price
$7.84under the $15 to $100 sweet spot
Price range
$4.01–$18.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Tools & Accessories. It carries 11,853 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Tools & Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
11,853per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Nail File Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

22

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

26%

  • Brand 119%
  • Brand 218%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Nail File Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nail File Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail file kit103K/yr
  • nail file set67K/yr
  • nail filing kit11K/yr
  • nail file kit for women8K/yr
  • nail files and buffers kit6K/yr
  • acrylic nail files and buffers6K/yr
  • foam nail file5K/yr
  • nail shaping kit4K/yr
  • nail filer kit4K/yr
  • nail buffer and file kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Nail File Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nail File Kit questions

Answered from the same tracked data.