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Nail Fan

Maybe

Products sell for $22.45 on average, inside the sweet spot. But shoppers spend an estimated $25K a year here, so Nail Fan is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$25K/yr62K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
42%top-5 click share · 21 brands · 31 sellers

Flapen Score

Nail Fan against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Fan is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Fan 62K times last year and spent an estimated $25K. The top 5 brands take 67% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.8%
Market size, estimated
$25Ka year
Top search term
nail fan58K searches a year

02 · Price

A sale here is worth $22.45.

Listings sell for $22.45 on average, from $7.17 to $70.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.45 that is $0 to $2K a year per listing.

Average price
$22.45inside the $15 to $100 sweet spot
Price range
$7.17–$70.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #91 within False Nails & Accessories. It carries 2,260 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#91in False Nails & Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,260per listing
Listings tracked
35

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nail Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 flat

Sellers

31

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

42%

Top 20: 85%

Open market

29%

  • Brand 132%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Nail Fan search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Nail Fan

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Strength”
16%of negative reviews mention “Durability”
1.7%of orders come back
“Broke quickly”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nail Fan questions

Answered from the same tracked data.