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Nail Drying Spray

Fail

The top 5 brands take 99% of clicks, so Nail Drying Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$263K/yr267K searches / yr
90-day growth
+24.5%search demand this quarter
Competition
68%top-5 click share · 6 brands · 90 sellers

Flapen Score

Nail Drying Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Drying Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Drying Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Drying Spray 267K times last year and spent an estimated $263K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
+24.5%
Conversion, latest week
11.0%
Market size, estimated
$263Ka year
Peak month
August1.3× the quietest month
Top search term
sally hansen top coat43K searches a year

02 · Price

A sale here is worth $8.94.

Listings sell for $8.94 on average, from $3.30 to $15.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $8.94 that is $18K to $22K a year per listing.

Average price
$8.94under the $15 to $100 sweet spot
Price range
$3.30–$15.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #165 within Nail Polish. It carries 7,108 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#165in Nail Polish
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,108per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Nail Drying Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$53K$79K$105K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

90

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

0%

  • Demert46%
  • Sally Hansen40%
  • OPI9%
  • Olive & June2%
  • BlueBouff2%
  • Glamonade2%

Demand

Nail Drying Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nail Drying Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sally hansen top coat43K/yr
  • nail polish drying spray26K/yr
  • nail drying spray29K/yr
  • quick dry nail polish spray22K/yr
  • nail dryer spray16K/yr
  • instant drying nail polish6K/yr
  • nail dry spray15K/yr
  • sally hansen top coat quick dry11K/yr
  • sally hansen insta-dri top coat9K/yr
  • quick dry nail spray10K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Drying Spray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Moist/Dry”
<0.1%of orders come back, a rate Amazon rounds to zero
“it was dry to the touch after another few minutes”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nail Drying Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data