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Nail Crystals

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $65K a year here, so Nail Crystals is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$65K/yr205K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
28%top-5 click share · 36 brands · 43 sellers

Flapen Score

Nail Crystals against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Crystals is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Crystals market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Crystals 205K times last year and spent an estimated $65K. The top 5 brands take 47% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
3.3%
Market size, estimated
$65Ka year
Peak month
December3.1× the quietest month
Top search term
swarovski crystals for nails31K searches a year

02 · Price

A sale here is worth $9.59.

Listings sell for $9.59 on average, from $4.18 to $26.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.59 that is $0 to $959 a year per listing.

Average price
$9.59under the $15 to $100 sweet spot
Price range
$4.18–$26.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$959
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #253 within Nail Art Accessories. It carries 1,699 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#253in Nail Art Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,699per listing
Listings tracked
59

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Nail Crystals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

43

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

28%

Top 20: 67%

Open market

50%

  • Brand 125%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Nail Crystals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Nail Crystals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swarovski crystals for nails31K/yr
  • nail diamonds rhinestones22K/yr
  • small rhinestones for nails18K/yr
  • tiny nail gems17K/yr
  • tiny rhinestones for nails11K/yr
  • crystals for nails15K/yr
  • mini rhinestones for nails10K/yr
  • small nail rhinestones9K/yr
  • diamond for nails9K/yr
  • diamond nails9K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Crystals

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nail Crystals questions

Answered from the same tracked data.