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Nail Crystals

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $65K a year here, so Nail Crystals is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$65K/yr205K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
28%top-5 click share · 36 brands · 43 sellers

Flapen Score

Nail Crystals against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Crystals is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Crystals market on Amazon at a glance

Nail Crystals is a $65K a year market on Amazon United States, with 205K searches a year. The top 5 brands take 47% of clicks. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 205K times a year and 3.3% buy. Search demand moved +5.3% in 90 days, so the market is growing into its $65K a year.

Search volume
205K
Search growth, 90 days
+5.3%
Conversion
3.3%
Market size
$65K

02 · Money

The money is thin.

Shoppers bought 6K to 8K units at $9.59 on average, 0 to 100 per product. Units times price is $58K to $77K a year.

Units sold
6K–8K
Units per product
0–100
Average price
$9.59
Units × price
$58K–$77K

03 · Shelf

Brands here are young.

The average listing ranks #253. 100% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.9% of the time. The average brand has sold here for 26 months.

Average BSR
#253
Prime
100%
Sponsored
88%
Out of stock
3.9%
Average brand age
26 months

Products

Top Nail Crystals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

43

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

28%

Top 20: 67%

Open market

50%

  • BELLEBOOST25%
  • Fandamei6%
  • HUETFAT6%
  • LBPEPAMZ6%
  • Bymitel4%
  • Yzzseven4%

Demand

Nail Crystals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Nail Crystals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swarovski crystals for nails31K/yr
  • nail diamonds rhinestones22K/yr
  • small rhinestones for nails18K/yr
  • tiny nail gems17K/yr
  • tiny rhinestones for nails11K/yr
  • crystals for nails15K/yr
  • mini rhinestones for nails10K/yr
  • small nail rhinestones9K/yr
  • diamond for nails9K/yr
  • diamond nails9K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Crystals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.07

Doesn't stick

Glue peels

Glue doesnt work

Size-Overall17%−0.06

kinda big

The bottle is small

Smaller than expected

Durability7%−0.02

They break really easily

Doesnt hold

doesnt last

Quality-Overall7%+1.59

Theyre very low quality

Horrible quality

Cheap quality

Brightness/Shine/Glow5%+0.29

Not shiny

not very sparkly

Dont stay shiny

Love

Quality-Overall20%+1.59

Good quality and exactly like described

Amazing quality

Very good variety

Adhesion/Stickiness13%−0.07

Sticks well

the glue worked well

the adhesive is very durable

Value For Money9%+1.04

Great buy for the money

Amazing value

Money well spent

Brightness/Shine/Glow7%+0.29

Great shine

Sparkle & Shine

keep their shine

Ease Of Use7%+0.76

Easy to use

easy to put on

easy to handle

Return

1.0% Return rate 65% Fixable by listing

Size-Overall43%▇███▇▇

kinda big

The bottle is small

Smaller than expected

Adhesion/Stickiness16%█▇▆▇▆▆

Doesn't stick

Glue peels

Glue doesnt work

Advertised Vs Actual Product10%▇█▇▇▇█

False advertisement

Nothing like the picture I did not like them sadly

Wasnt where they were supposed to to be

Color8%▆▆▆▇█▇

Dull looking

not pink or white

some are odd colors

Value For Money5%▆▆▇▆▇█

Waste of money

some are really cheap which i expected

Not worth it

FAQ

Common Nail Crystals questions

Answered from the same tracked data.