Nail Concealer

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

+29.8%

Conversion, latest week

2.4%

Market size, estimated

$57Ka year

Peak month

June11.2× the quietest month

Top search term

nail concealer110K searches a year

Listings sell for $13.54 on average, from $5.03 to $30.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.54 that is $1K to $3K a year per listing.

Average price

$13.54under the $15 to $100 sweet spot

Price range

$5.03–$30.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Nail Polish. It carries 6,714 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#37in Nail Polish

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

6,714per listing

Listings tracked

16

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

71 months