Nail Charms

Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

10.6M

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

3.0%

Market size, estimated

$2.6Ma year

Peak month

January1.4× the quietest month

Top search term

nail charms4.8M searches a year

Listings sell for $8.11 on average, from $5.82 to $10.91. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $8.11 that is $49K to $65K a year per listing.

Average price

$8.11under the $15 to $100 sweet spot

Price range

$5.82–$10.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$49K–$65K

Returns

0.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #70 within Nail Art Accessories. It carries 1,667 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#70in Nail Art Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,667per listing

Listings tracked

31

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

28 months