Nail Care Pen

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

6.4%

Market size, estimated

$47Ka year

Top search term

cuticle pens for nails25K searches a year

Listings sell for $9.40 on average, from $4.19 to $25.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.40 that is $940 to $2K a year per listing.

Average price

$9.40under the $15 to $100 sweet spot

Price range

$4.19–$25.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$940–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Nail Art Accessories. It carries 3,500 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Nail Art Accessories

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,500per listing

Listings tracked

28

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

27 months