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Nail Box

Fail

Buyers convert on only 1.6% of searches, so Nail Box is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$101K/yr176K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
46%top-5 click share · 25 brands · 28 sellers

Flapen Score

Nail Box against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Box market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Box 176K times last year and spent an estimated $101K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
1.6%
Market size, estimated
$101Ka year
Peak month
December2.1× the quietest month
Top search term
nail container34K searches a year

02 · Price

A sale here is worth $36.29.

Listings sell for $36.29 on average, from $5.92 to $98.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $36.29 that is $0 to $4K a year per listing.

Average price
$36.29inside the $15 to $100 sweet spot
Price range
$5.92–$98.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #273 within Bags & Cases. It carries 2,671 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#273in Bags & Cases
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,671per listing
Listings tracked
29

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Nail Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

28

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

46%

Top 20: 86%

Open market

46%

  • Brand 124%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Nail Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nail Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail container34K/yr
  • nail tech travel case27K/yr
  • maletn para manicurista14K/yr
  • nail tool box14K/yr
  • nail storage containers8K/yr
  • nail backpack8K/yr
  • nail tech organization9K/yr
  • nails box8K/yr
  • travel nail tech case10K/yr
  • manicure box8K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Box

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Too small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nail Box questions

Answered from the same tracked data.