Nail Book

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

299K

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

2.1%

Market size, estimated

$100Ka year

Peak month

January1.6× the quietest month

Top search term

nail book118K searches a year

Listings sell for $15.92 on average, from $4.44 to $39.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.92 that is $2K to $4K a year per listing.

Average price

$15.92inside the $15 to $100 sweet spot

Price range

$4.44–$39.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #880 within Nail Polish. It carries 1,181 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#880in Nail Polish

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,181per listing

Listings tracked

25

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months