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Nail Art Studio

Fail

Shoppers spend an estimated $32K a year here, so Nail Art Studio is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$32K/yr35K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
50%top-5 click share · 21 brands · 37 sellers

Flapen Score

Nail Art Studio against its category

The dotted line is the Beauty & Personal Care average. Past it, Nail Art Studio is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nail Art Studio market on Amazon at a glance

Shoppers on Amazon United States searched for Nail Art Studio 35K times last year and spent an estimated $32K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
5.1%
Market size, estimated
$32Ka year
Top search term
nail studio9K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $6.17 to $29.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.96 that is $2K to $4K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$6.17–$29.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Nail Polish. It carries 4,847 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#143in Nail Polish
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
4,847per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nail Art Studio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

37

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

40%

  • Brand 117%
  • Brand 215%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Nail Art Studio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Nail Art Studio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nail studio9K/yr
  • gel nail kit for kids5K/yr
  • nail art studio7K/yr
  • nail art girls4K/yr
  • girls manicure kit4K/yr
  • nail art studio for girls 7-123K/yr
  • nail art studio for girls4K/yr

Reviews and returns

What reviews say buyers love and hate about Nail Art Studio

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
16%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Bottles are smaller than you think”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nail Art Studio questions

Answered from the same tracked data.